Job Title: Google Ads Manager
Company: NCS Technologies
Location: Dubai
About Us: NCS Technologies is a cutting-edge company in the online advertising space, specializing in innovative marketing strategies for the online casino industry. We are seeking a highly skilled Google Ads Manager who understands black hat methods and cloaking techniques to join our dynamic team. The ideal candidate will have a deep understanding of Google Ads, advanced optimization strategies, and the ability to navigate and implement unconventional tactics to achieve outstanding results.
Responsibilities:
- Campaign Management: Develop, implement, and manage highly effective Google Ads campaigns to drive traffic and conversions for our online casino projects.
- Black Hat Techniques: Utilize advanced black hat methods, including cloaking and other non-traditional techniques, to optimize ad performance while maintaining compliance with industry regulations.
- Keyword Research: Conduct thorough keyword research to identify high-performing keywords and create targeted ad groups to maximize ROI.
- Ad Copywriting: Craft compelling and high-converting ad copy that aligns with campaign objectives and resonates with the target audience.
- Bid Management: Optimize bidding strategies to achieve the best possible cost per acquisition (CPA) and return on ad spend (ROAS).
- Analytics & Reporting: Monitor and analyze campaign performance using Google Analytics, Google Ads, and other analytics tools, providing regular reports on key metrics and insights.
- Competitor Analysis: Conduct competitive analysis to identify opportunities and threats, adapting strategies to stay ahead of competitors.
- Compliance: Ensure all campaigns adhere to Google's policies and guidelines, while leveraging black hat techniques responsibly and effectively.
- Collaboration: Work closely with the SEO team, content creators, and other stakeholders to ensure a cohesive and integrated marketing strategy.
Qualifications:
- Proven experience as a Google Ads Manager, with a focus on black hat methods and cloaking techniques.
- In-depth knowledge of Google Ads platform, bidding strategies, and optimization tactics.
- Strong understanding of black hat techniques, including cloaking, click fraud, and advanced ad manipulation.
- Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and other relevant software.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong copywriting skills and the ability to create compelling ad content.
- Exceptional communication and collaboration skills.
- Knowledge of online gambling regulations and compliance standards is a plus.