Company Description
Cedge is a business consulting firm. We specialize in leveraging analytical knowledge and regional expertise to navigate businesses toward competitive advantage and market leadership. Our goal is to help businesses achieve sustainable growth and thrive in their respective industries.
Responsibilities:
- Develop and Implement Growth Strategies:Collaborate with cross-functional teams to devise and execute data-backed growth marketing strategies that align with the company's membership-driven business model. Employ a mix of marketing channels, including but not limited to digital advertising, email marketing, content marketing, social media, SEO and partnerships.
- Metrics and KPI Management: Define and track key performance indicators (KPIs) to measure the effectiveness of growth initiatives. Continuously analyze and optimize campaigns to ensure maximum ROI and member acquisition, retention and engagement
- Lead Generation:Generate and nurture leads throughout the customer journey. Utilize various lead generation tactics and A/B testing to improve conversion rates and the overall lead-to-customer funnel
- Content Creation and Optimization:Develop compelling and targeted content that resonates with the target audience, driving engagement and attracting potential members. Optimize content performance through data analysis and audience segmentation
- Conversion Rate Optimization (CRO):Identify areas of improvement within the user experience and marketing funnels to enhance conversion rates. Implement A/B tests and landing page optimizations to maximize conversion efficiency
- Data-Driven Decision Making:Leverage data and analytics to make informed marketing decisions. Utilize tools such as Google Analytics, marketing automation platforms and CRM systems to gain insights into user behavior and preferences
- Budget Management: Assist in budget allocation and ensure that marketing spend is utilized effectively to achieve growth objectives and maximize return on investment
- Collaborative Approach:Work closely with the sales team to align marketing efforts with lead conversion and customer acquisition goals. Provide valuable insights and support for sales enablement activities
- Stay Abreast of Industry Trends: Keep up-to-date with the latest trends, tools and best practices in growth marketing and membership-driven businesses. Share your findings with the team and implement relevant strategies accordingly
Requirements
- Bachelor's degree in Marketing, Business or a related field
- Proven track record of driving growth through innovative marketing strategies in a start-up environment
- Experience in lead generation and customer acquisition.
- Proficiency in using marketing analytics tools such as Google Analytics, HubSpot, Marketing automation platforms and CRM systems
- Strong analytical skills and ability to make data-driven decisions
- Excellent communication and writing skills for creating engaging content
- A creative mindset with a keen eye for detail and design aesthetics
- Ability to thrive in a fast-paced, agile and collaborative environment
- experience of SEO, social media marketing and email marketing best practices
- Familiarity with A/B testing and conversion rate optimization techniques
- Passion for technology, innovation and disruptive business models
