Growth Operations Analyst

Edenred UAE is the UAE's largest salary processing provider serving more than 6,000 companies, 2 million employees, over 10 banks and 35 financial institutions. Operating out of Dubai since 2008, Edenred simplifies WPS and non-WPS payroll improves the quality of life for employees and helps companies take care of their hardworking people - pay them on time, securely and without effort.

Edenred believes everyone should have equal access to essential financial services, regardless of how much they earn. That's why we created C3Pay for unbanked or

underbanked employees, a mobile app where employees can manage their money instantly and conveniently.

About You

Are you growth-driven and passionate about creating short-term impact Do you thrive in operational roles that require quick thinking and efficient execution

If you're an expert in user acquisition and retention with a knack for analyzing data to drive growth, this Growth Operations Analyst role could be your perfect match! We're on a mission to revolutionize money transfers, making it seamless and affordable for users to send money home. As our Growth Operations Analyst, you'll be at the forefront of scaling our app's adoption, user engagement, and revenue.

Position Scope

Develop and execute growth plans to skyrocket money transfer user adoption, retention, and revenue.

Analyze user behavior and app performance metrics to uncover actionable insights that will improve app monetization and user engagement.

Execute segmentation strategies to target users with personalized offers and promotions aimed at increasing in-app purchases and revenue generation, particularly related to international money transfers and subscription program.

Track and analyze key performance indicators (KPIs) like ARPU, conversion rates, and retention metrics.

Continuously test and optimize campaigns using both quantitative and qualitative data to achieve exceptional results.

Present your findings, insights, and recommendations with data-driven confidence to drive key decision-making and prioritize growth initiatives effectively.

Partner with marketing, data, and product teams to craft and execute high-impact campaigns.

Conduct data analysis to extract insights on user behavior, product usage, and market trends.

Develop and sustain dashboards to monitor Growth Funnel (AARRR) key performance indicators.

Your OKR's

Objective 1: Boost international money transfer user base by 30% by Q4 via targeted campaigns and in-app incentives.

Objective 2: Improve average revenue per user (ARPU) by 15% by Q4 through user segmentation, personalized offers, and A/B testing of monetization strategies.

Requirements

2+ years of experience in app growth (B2C), ideally within a fast-paced startup environment.

Proven track record of growing user bases and revenue through innovative growth strategies.

Proficient in SQL with strong analytical skills and experience in data handling.

Excellent understanding of user acquisition and retention best practices.

Proficient in data visualization tools, particularly Power BI, with a demonstrated ability to create insightful and visually appealing dashboards.

A knack for storytelling with data you can translate insights into actionable recommendations.

A collaborative spirit with a passion for building and inspiring teams.

Customer-centric mindset you make decisions based on user insights