Head of CRM & Loyalty

Al Tayer Insignia | Head of CRM & Loyalty



About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!



About the Role

Head of CRM and Loyalty serves as the voice of the customer and will champion key decision making

that impacts the view of Al Tayer Insignia enabling key departments to make critical and informative

decisions to achieve growth and retention. This role is responsible for optimizing and developing Al Tayer Insignia customer base with touchpoints across all functionalities revolved around the customer. This includes data management, data protection, data integrity, system evaluation, analytical strategy, market insights and quality database growth and retention. The role is responsible for delivering the Al Tayer Insignia CRM & Loyalty strategy throughout Retail and Omni portfolios. This role will engage with key stakeholders across commercial and support functions namely Marketing, IT, Digital and Retail to ensure a seamless customer experience within all touchpoints that relate to the ATI vision of delivering a best-in-class Loyalty and CRM program. Through intelligent utilization of data and system optimization this role will be required to execute the program and work towards continuous enhancements based on local and global best practice.

What You'll Be Doing

Functional Roles & Responsibilities

Set strategic target for the CRM and Loyalty base to support all business divisions

Set and deliver KPIs for CRM and Loyalty to ensure continuous growth

Manage all CRM applications with strong experience in martech and automation, ensuring

systems optimization in line with strategic business needs for CRM and Loyalty systems to

provide an effective sales funnel

Ability to analyse customer data and strong understanding of customer segmentation.

Monitor customer behaviour through current system availability

Streamline customer data under one customer view

Consult Marketing with a strategic approach towards the marketing calendar

Evaluate customer growth across different markets and customer groups where the

business has presence

Plan and manage Omni channel marketing campaigns based on data insights

Identify and implement innovative solutions to engage with customers across multiple

touchpoints

Conduct market research to follow trends and competition

Participate and facilitate in customer strategy discussions across Al Tayer Group relating to

Al Tayer Insignia, including but not limited to discussions with senior stakeholders,

committees and quarterly planning sessions etc.

Establish the governance of the CRM and Loyalty function within the Customer Experience

department

Recommend changes to CRM and Loyalty methodology

Recommend initiatives to division heads (commercial and support) to drive customer

advocacy

Build, maintain and optimize the customer journey to enhance the overall customer

experience across Al Tayer Insignia for all segments of customers

Track marketing metrics and trends, such as conversion rates and web analytics

Support promotional campaigns to reach prospective customers

Manage all reporting across different stakeholders

Manage the development of CRM and Loyalty parameters

Provide guidance on processes to follow to achieve a streamlined management

Stakeholder management across the business to ensure aligned across initiatives

Supervise and manage the analytical processes related to feedback along with the

respective generation of insights

Support the existing reporting structure and provide best practice guidance to commercial

managers to drive better usage of analytics capabilities

Manage day-to-day CRM and Loyalty issues as they arise, supporting key stakeholders

Oversee technical support and systems training for CRM and Loyalty team to ensure a

seamless customer experience

Manage the development of the Loyalty Program

Enhance systems capability to integrate NPS and Loyalty experiences

Define customer acquisition and retention strategies to ensure a best-in-class Loyalty

Program for Al Tayer Insignia

Monitor and evaluate the strategy road map for the Loyalty Program and NPS

Enhance the Loyalty Program positioning with key partners including JV brands

Work with Digital Marketing teams to develop loyalty opportunities with affiliates

quirements

About You

Education/Certification and Continued Education

Bachelor's or master's Degree preferably in a business related discipline

Years of Experience

10+ years experience related to CRM and/ or customer loyalty

Knowledge and Skills

Excellent interpersonal and communication skills

Stakeholder management

Strong leadership and time management skills

Strong analytical and reporting skills

Ability to deliver results at a high level

Loyalty program experience across Omni channels

Strong martech experience and data analytics