Job Title:Head of Demand Generation
Location: Dubai, AE
Employment Type:
Permanent
Our client:
Our client an e-learning saas platform are seeking an experienced Head of Demand Generation for their team in Dubai, UAE.
This person will oversee the creation and execution of demand generation and demand-capturing initiatives that drive qualified leads, sales pipeline growth, and new business MRR (Monthly Recurring Revenue).
This role will require a deep understanding of paid media channels, a proven track record of success in driving results with paid media, and experience managing and motivating a team of marketing professionals.
Your Responsibilities:
- Lead a team of 7 professionals
- Develop and execute a comprehensive demand generation strategy across paid media channels, including Google Ads, Bing Ads, Linkedin Ads
- Manage and optimize paid media campaigns to achieve maximum ROI (Return on Investment)
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand-generation and demand-capturing campaigns
- Work closely with the sales and other marketing teams to align efforts and drive revenue
- Collaborate with other departments, such as product and customer service, to create cohesive demand-generation efforts
- Conduct market and customer research to identify opportunities and challenges
- Create and manage demand generation budgets and forecasts
- Provide training and support to team members on demand generation best practices and tools
- Stay up-to-date on the latest trends and best practices
- in demand generation
- Present and report on demand generation results the stakeholders
Your Qualifications:
- Bachelor's degree in marketing or related field
- 5+ years of experience in paid media marketing, with a focus on Google Ads, Bing Ads, LinkedIn Ads
- 3+ years of experience in team leadership and management
- Proficiency in marketing automation and RM software
- Proven track record of driving business results with paid media, including increased qualified leads, sales pipeline growth, and new business MRR growth
- Excellent communication and collaboration skills
- Strong understanding of growth marketing fundamentals and best practices
- Strong problem-solving and decision-making skills
- A desire to learn and grow in the demand Strong problem-solving and decision-making skills
- A desire to learn and grow in the demand generation field
- Strong analytical skills, with experience analysing data and making data-driven decisions
- Knowledge of data analysis and visualisation tools, such as PowerBl or Tableau, is a plus
Halian Group:
With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.
Our resourcing and smart services help you to realize tomorrows potential. Discover the amazing things possible when you bring the right people and the right technologies together.
Head of Demand Generation in Dubai, AE
