As the Head of Marketing, you will need a proven track record in driving multi-channel marketing programs and are responsible for developing marketing strategies and initiatives, creating marketing briefs for all key strategies, and ensuring that they are correctly communicated.
You will need to apply strong, inspirational leadership skills to manage and motivate a marketing team to deliver marketing activities, campaigns, and collaborations, and build customer engagement to increase brand awareness and drive sales.
Job responsibilities:
- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
- Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company's marketing outreach efforts.
- Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Design branding, positioning and pricing strategies
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Participate in the quarterly and annual planning of company objectives
Job Requirements:
- A bachelor's degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
- Minimum 10 years experience in a marketing role and minimum 3 years experience in a management role.
- Fluent level of both spoken and written English.
- Excellent communication and presentation skills.
- Willingness to embrace new ideas and processes.
