Company Overview: Dubai Taxi Company is a leading transportation service provider in the vibrant city of Dubai, renowned for its commitment to excellence, innovation, and customer satisfaction. We operate a fleet of modern vehicles, ensuring safe, reliable, and convenient transportation solutions for residents and visitors alike.
Job Description: As the Head of Marketing and Communications, you will play a pivotal role in shaping and executing the marketing strategies to enhance the brand presence and drive customer engagement for Dubai Taxi Company. You will lead a dynamic team and collaborate closely with various stakeholders to achieve business objectives and elevate our market positioning.
Key Responsibilities:
- Strategic Planning: Develop comprehensive marketing and communication strategies aligned with the company's goals and objectives.
- Brand Management: Cultivate and maintain the brand identity, ensuring consistency across all communication channels and touchpoints.
- Digital Marketing: Oversee digital marketing initiatives, including website management, social media campaigns, email marketing, and online advertising, to maximize reach and engagement.
- Advertising and Promotion: Plan and execute impactful advertising and promotional campaigns to increase brand visibility and drive customer acquisition.
- Public Relations: Manage relationships with media outlets, industry influencers, and key stakeholders to generate positive publicity and enhance brand reputation.
- Market Research and Analysis: Conduct market research, analyze industry trends, and monitor competitor activities to identify opportunities for growth and differentiation.
- Team Leadership: Inspire and empower a talented team of marketing and communication professionals, fostering a collaborative and high-performance culture.
- Budget Management: Develop and manage the marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- 7+ years of experience required
- Emirati Only
- Proven experience in a senior marketing role, preferably within the transportation or service industry.
- Strong leadership skills with the ability to inspire and motivate teams towards common goals.
- Excellent communication and interpersonal abilities, with a keen eye for detail and creativity.
- Strategic mindset with a track record of developing and implementing successful marketing strategies.
- Proficiency in digital marketing tools and platforms, as well as market research techniques.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
