Head of Marketing - Retail Furniture industry

On behalf of our client, a well-established Saudi firm operating in retail business operating in Furniture industry Swisslinx Middle East is looking for an Head of Marketing to join their team.

The successfulapplicant will beresponsible to leadand manage the Marketing function and lead all marketing activities from social media and digital campaigns to advertising and creative projects.

Responsibilities:

Lead the marketing strategy backed by thorough market research, competitive analysis,

consumer trends, and industry insight

Develop a marketing funnel and track conversion KPIs at each stage to tweak strategy as

required

Develop a dashboard to track marketing campaigns and key matrices such as COCA

(cost of customer acquisition), conversion ratios, website traffic measurement, social

media reach and engagement

Analyse data to evaluate the success of their marketing efforts and come up with new

ideas to improve brand marketing and exposure

Budget proposal, priorities and action plans to be defined in order to achieve targeted

revenue. The plan should be based on previous trends, market demand, and supply chain

lead time.

Understand and adapt local marketing & communication strategies

Develop a standard checklist to liaise with all departments on key product launches for

guaranteed consistency across the company

Analyse and brief the regional managers on specific product development exclusivities

for the Saudi market. Follow up on sales and provide specific recommendations

Maintain visual design and aesthetics across all marketing assets

Manage and coordinate with marketing agencies and creative staff

Collaborate with media organizations, advertising agencies, influencers

Brainstorm ideas for new campaigns

Requirements:

Proven expertise in marketing and social media management within the Saudi market

Must have a strong interest in research

Creative must have an artistic flair and have an eye for design

Excellent verbal communication skills must have the ability to convey information

verbally to fellow team members and clients.

Fluent Arabic and English

If you hold the above required qualifications and are interested to work in dynamic organisation, then please send us your CV.

Please note only successful candidates will be contacted.