Head of Marketing UAE

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a month ago
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Job Description

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.

Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.

As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.

In this role; you will be responsible for creating and executing a strong engagement calendar for B2B audiences with a particular focus on events, webinars, and digital content. You will partner with product and commercial teams to ensure we have an ongoing engagement with our clients that will help us to deliver consistent and best-in-class relationships, increase (perceived) ROI of our products and services, and achieve successful GTMs with a positive impact to bottom line revenue and B2B brand equity.

Key Responsibilities

Design and implement a strong engagement calendar from concept to completion for B2B audiences (decisions makers, admins, and agents) covering all touch points, events, webinars, digital communities, social media and more.
Act as the sole owner of engagement calendar; by working closely with Product, CX and Commercial teams, develops and implements engagement tactics in line with customer journey; to maximize ROI for our products and services.
Understand and apply internal processes and manage engagement projects end to end.
Aggressively manage a budget and stay within strict parameters, negotiating costs with suppliers
Manage and instruct internal and external vendors and suppliers and functions ensuring quality and value standards are maintained
Ability to think strategically, execute quality output under tight deadlines
Understand the lead attribution metrics model
Understand Account-Based Marketing and how it helps bring revenue
Act as an orchestrator to develop customer-centric GTM: blog content, SEO tools, newsletters, marketing collateral, media releases and advisories, exhibitions, trade show materials and promotional campaigns in line with engagement calendar and supported by COEs.

Job specifications

10+ years relevant work in-house experience
Experience in tech is a must
Relevant experience in B2B
Strong analysis and project management skills
Superior oral and written communications and analytical skills
Excellent command of written and oral English, Arabic preferred, understanding of the UAE markets a must
Able to deliver messages clearly and succinctly; help to respond to senior management
Demonstrate solid leadership skills and attributes, has a high level of energy and integrity, demonstrates respect for a diversity of opinions and styles, and is not afraid of accountability and responsibility
Ability to work in a fast-paced environment with dynamic priorities
Attention to details and excellence in planning, execution and customer-centricity
Ability to travel 20-30% of the time within region

Our promise to talent

We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.

Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the companys growth also means personal growth.

Overall it is a place for you to be your best self.

Property Finder Principles