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What Youll Do
As the Product Marketing Engineer you will be responsible for the life cycle management of Eaton´s Low Voltage products and assist the sales organization in a country with execution of channel marketing activities targeting Tier1 and Tier2 partners in Middle East sales organization.
Low Voltage products is a part of a wider Middle East marketing organization, and is to collaborate closely with other marketing team members and sales teams to define the target markets for the supported products, participate in creation of local business strategies and go-to-market strategies for the chosen target markets, as well as execution of respective marketing plans to support the agreed long-term business strategies and achievement of profit plan goals on the annual basis.
You will be the go-to person in the supported local sales organizations and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. This position is also a part of a wider Product Marketing community of Eaton Middle East.
- Manage the supported product portfolio through the entire life cycle and contribute to the successful sales of the products to the defined target markets in the supported countries:
- Selection of products fitting the need of the defined target markets
- Market gap & product fit analysis
- Competitive analysis and price positioning of supported product ranges versus competitors
- Ensure product margins and profitability, support with specific price requirements
- High involvement in market intelligence projects for the relevant products in cooperation with the Market intelligence and ME pricing
- Develop and execute an action plan in cooperation with the local sales team to grow product sales (target specific customers, markets, channel, value prop)
- Provide intimate VoC and regulatory insight to Business Units to support new product development
- Content validation and creation in cooperation with marcom (web content including marketing collaterals, videos, web content, emails, social media etc)
- Prepare for and participate in customer & channel events (key-note speeches, presentations & technical product support)
- Sales and partner enablement: validation, creation and delivery of technical trainings to sales teams, partners and customers
- Support specific projects or negotiations together with sales team (to improve win-rate etc)
- Technical expertise in supported products
- Regular internal communication on the supported products
Qualifications
- Bachelor´s degree (Electrical/Computer Engineering)
- Maximum 3 years of experience in Electrical Engineering
Skills
- Good understanding of electrical products and technologies
- Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing.
- Marketing skills: knowledge and experience in demand generation, digital marketing, project management etc. is an advantage
- Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
- Fluent in English, Arabic is a plus
- Experience in working with cross functional teams in a dynamic environment
- Experience of working within a matrix organization
- Translation of technical features into commercial messaging
- Experience in working in a comparable marketing / product management role
- Relevant industry/sector experience in the Gulf Region is a must
What We Offer
- Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
- Work in a company that is commitment to Inclusion & Diversity and Sustainability
- Annual mentoring program, Eaton University, a reward, and recognition system
- Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
- Strong, agile and diverse team locally and globally
- Strong processes and state-of-the-art systems and tools
- Structured employee development processes, open feedback culture with development plans
- Detailed induction support and well-structured onboarding
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
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