Job Description
Key Responsibilities:
Workflow and Automation Development: Design and implement Klaviyo workflows and automations that nurture leads and enhance customer engagement
Audience Segmentation: Segment email lists accurately to target different customer groups effectively, increasing the relevancy and personalization of each campaign
Campaign Creation: Develop comprehensive email marketing campaigns, including follow-ups, nurturing sequences, and abandoned cart campaigns, to maximize conversions and retain customers
Holistic Marketing Understanding: Apply a thorough understanding of consumer product marketing to optimize email strategies and integrate them with broader marketing efforts
Performance Analysis: Monitor, analyze, and report on the performance of email campaigns and automations, using data to drive decisions and improve outcomes
Creative Content Production : Utilize some copywriting (and design as a bonus) to create compelling and visually appealing email content that resonates with the target audience
What Success Looks Like:
Enhanced Customer Engagement: You have successfully implemented email marketing strategies that have significantly increased engagement rates and customer retention
Optimized Email Performance: Through meticulous analysis and optimization, your email campaigns consistently achieve and surpass set KPIs, driving sales and enhancing customer loyalty
Strategic Integration: Your efforts have seamlessly integrated email marketing into the broader marketing strategy, creating a cohesive and unified consumer experience
Required Skills and Qualifications:
Proven Klaviyo Expertise: Extensive experience with Klaviyo, specifically in setting up workflows, automations, and conducting audience segmentation
DTC Marketing Knowledge: Strong background in direct-to-consumer marketing, with the ability to manage email campaigns for multiple product lines
Analytical Skills: Ability to analyze campaign performance and adjust strategies based on data-driven insights
Copywriting Skills: Competence in crafting engaging content, with design experience considered a significant plus, though not mandatory
Time Management: Excellent organizational skills with the ability to manage part-time hours effectively and meet deadlines
Desired Candidate Profile
Education:
Any Graduation()
Gender:
nm
Nationality:
Any Nationality
