Our client is seeking a Lead Generation Specialist to manage and drive their outbound lead generation efforts. The ideal candidate will own the entire lead generation processfrom list building and screen scraping to initial outreach.
This role will focus on acquiring leads that align with our Ideal Customer Profile (ICP) to support a dynamic team of 10-15 sales representatives in a high-velocity outbound sales motion. If you have experience with list building, screen scraping, and are passionate about implementing strategies that drive sales growth, we encourage you to apply.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities
- Screen Scraping & Lead Generation: Utilize screen scraping tools to collect data from targeted websites and create lead lists within our ICP, ensuring high-quality lead acquisition.
- Outbound Sales Campaigns: Develop and iterate on email copy and strategies to convert outbound email campaigns into bookings and qualified leads.
- Collaboration: Work closely with sales and marketing teams to align on strategies and ensure smooth handoff for lead conversion.
- Data Management: Maintain and update lead databases and CRM, ensuring accuracy and completeness of information for prospects and leads.
Secondary Responsibilities (Nice to Have):
- Email Performance Reporting: Track and report on key metrics such as lead generation volume, conversion rates, and email campaign performance, including open and click rates.
- Domain Authority Protection: Oversee 20-30 domains, manage domain warming, monitor email account health, and work closely with IT to address email blockages and protect domain reputation.
What Success Looks Like:
- Robust Lead Generation: Delivery of high-quality, ICP-aligned leads that support the sales team in reaching their targets.
- Effective Campaign Performance: Improvement in outbound email engagement, resulting in increased bookings and lead conversion.
- Accurate Data Management: Maintenance of comprehensive and accurate lead databases that allow seamless sales follow-ups and outreach.
Qualifications:
- Experience: 2+ years experience in lead generation or sales development with high-velocity outbound sales.
- Skills: Proficiency in HubSpot and screen scraping tools like Clay is essential, with the ability to analyze and interpret data and metrics.
- Education: Bachelor's degree in Marketing, Business, or a related field is preferred.
- Attributes: Self-motivated, goal-oriented, communicative, and able to work independently as well as collaboratively.
- Language Skills: Fluent in English, both written and verbal.
Nice to Have (Highly Preferred):
- Industry Knowledge: Familiarity with market trends in the industry.
- Campaign Crafting: Ability to develop compelling outreach messages and campaigns that engage target audiences.
- Domain Management Experience: Understanding of domain warming, email health tracking, and techniques to safeguard domain authority.
If you are an organized, results-driven Lead Generation Specialist with a strong understanding of outbound sales and lead management, we encourage you to apply. Join our client's team and play a critical role in driving high-quality leads and supporting the growth of a dynamic sales team.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
