Lead Generation Specialist

Essential Duties and Responsibilities:

Generate new leads using cold calling, email marketing, social media, and other relevant marketing channels.

Classify hot, warm, and cold leads based on their need, budget, and decision-making capabilities accordingly, take the necessary steps to convert hot leads and nurture warm and cold leads.

Organize and keep the lead status updated in the CRM software.

Understand how the sales process works and manage the sales pipeline.

Participate in webinars, in-person events, conferences and network with peers and target audience to identify sales opportunities.

Understand the pain points faced by the prospects during communication. Identify if they're looking for specific features.

Check for competitor products mentioned/used by leads and prospects during communication and the intent behind using them.

Interact professionally with leads, existing customers, and other company stakeholders via various communication mediums.

Collaborate with marketing and sales team members to work on tasks relevant to lead generation.

Cultivate in-depth product knowledge and understanding to ensure that you can effectively communicate the product features, use cases, and benefits to the prospective customers.

Follow company decorum at all times when representing the organization.

Education and/or Work Experience Requirements:

2+years of experience in lead generation and prospecting

Experience in B2B/B2C sales, preferably in for at least 1-2 years

Top-notch verbal and written communication skills

A proven track record of building and maintaining strong client relationships

Excellent project management skills is a plus

Thorough knowledge of CRM software

Excellent client servicing skills

Experience/Skills Desired:

Experience selling software solutions

Experience with sales acceleration tools

Experience and understanding of supply chain and FMCG customers is a Huge plus