Job Summary:
The Lexus Marketing Executive is responsible for driving marketing efforts that support retail sales and enhance the Lexus brand in Jordan from both distributor and dealer perspectives. This role emphasizes aligning marketing initiatives with Lexus brand values, improving brand positioning, and maintaining a strong brand image to drive sales.
Responsibilities:
- Campaign and Brand Management: Develop and manage marketing campaigns that align with brand strategy while ensuring consistent messaging to enhance brand image and customer loyalty.
- Collaboration and Coordination: Work with sales, after-sales, and CRM teams to align marketing efforts with business goals and maintain transparency with management on marketing activities.
- Market Research and Performance Tracking: Conduct research to identify customer trends and preferences and monitor campaign performance focusing on ROI and engagement metrics.
- Budget and Agencies Management: Manage the marketing budget for efficient resource allocation and oversee external agencies to ensure effective campaign execution.
- Innovation and Compliance: Propose creative strategies to enhance brand image and ensure all marketing activities adhere to regulations and industry standards.
Qualifications:
- Education: Bachelor's degree in marketing, Business, or a related field.
- Experience: 3-5 years in a marketing role, preferably in the automotive industry.
