Job Description
Responsible for overseeing and managing medical engagement strategies for a specific population through various communication channels. This role requires a deep understanding of healthcare, digital technologies, and patient engagement to ensure effective communication and support of the target population
Population Analysis
- Define the scope of Bupa Horizon Medical Engagement
- Analyze the healthcare needs and preferences of the target population
- Identify specific healthcare challenges and opportunities within the population
- Develop profiles or personas of the target population to better understand their unique requirements
- Compile a comprehensive list of challenges and opportunities based on the analysis
Multi-Channel Strategy
- Develop and implement a comprehensive medical engagement strategy
- Utilize various communication channels, including phone, digital platforms, health contact center, medical library, and digital care telehealth, to engage with patients
Team Leadership
- Build and lead a high-performing team of professionals specializing in medical engagement
- Provide guidance, mentorship, and support to team members
- Recruit and onboard team members with the required expertise
- Foster a collaborative and inclusive team culture
Digital Health Initiatives
- Stay current with digital healthcare trends and technologies
- Implement and manage digital health initiatives to enhance patient engagement and experience
Stakeholder Collaboration
- Collaborate with healthcare providers, specialists, and partners to ensure a seamless patient experience
- Stain an excellent relationships with key stakeholders to improve medical engagement
Data Analysis
- Utilize data analytics to monitor the effectiveness of engagement strategies
- Make data-driven decisions to optimize engagement efforts
Compliance and Quality Assurance
- Ensure compliance with healthcare regulations and industry standards
- Implement quality assurance processes to maintain high standard of care
Patient Education
- Develop and deliver educational material and resources to empower patients with the necessary tools thtat aide them in making informed healthcare decisions
Performance Metrics
- Define and track key performance indicators (KPIs) to measure the success of medical engagement initiatives
- Adjust strategies based on KPI outcomes
Cost Management
- Manage the cost allocated for medical engagement initiatives, ensuring cost-effectiveness and efficiency
Digital Care-Digital Doors
- Managing the front door engagement channels which include:
- Medical Call Cater Triage
- Mobile Application
- Electronic Health Records
- Symptoms checker
- Medical Chat Bot
- Prediction Module
- Appointment scheduling, reminders, and cancellations
- Medical library navigation
- Educate themselves
- Prepare for surgery
- Self-manage aspects of their recovery
- Stay on track with their care plan with just-in-time reminders
- Track recovery symptoms (e.g. pain levels, surgical incision photos, etc.)
- Receive automated guidance.
- FAQ
- Chat with a doctor via secure messaging ( Front End )
- Patient portals
- Pre-visit recommendations
- Pre-lab instructions
- On-site wayfinding
- Remote patient monitoring
- Digital Patient Engagement
- E- Care engagement
- Electronic Health Records
Health Contact Center
- The toll-free inbound agents are working 24/7 to manage the medical queries of the member and facilitate the required services like medication refill , Home-Based labs, and other HCDS
- Provide the right direction to the member after getting the symptom checker recommendations
- Managing the non-scheduled consultations and prescribing medications
- Managing referrasl from the inhouse clinic
- Receive and manage incoming calls, emails, or chats from individuals seeking healthcare information and support
- Provide accurate and up-to-date information about medical services, health conditions, treatment options, and available resources
- Collaborate with healthcare professionals, such as nurses and doctors to ensure accurate information is given to callers
- Offer general health education and preventive care advice to callers, promoting overall wellness
- Assist callers in scheduling medical appointments, coordinating referrals, and verifying health insurance coverage
Digital Care Telehealth
- Leading the team which has the below daily tasks:
- Managing the scheduled consultations through the mobile app, referrals, online and physical clinic
- Prescribe medications , doing medications reconciliation for the acute non-emergency cases
- Managing the consultations referred from the virtual clinic
- Align and develop end-to-end management plan with the alignment of the physication
- Provide accurate and up-to-date information about medical services, health conditions, treatment options, and available resources
- Collaborate with healthcare professionals to ensure deivering accurate information
- Conducting live video or audio consultations with patients, reviewing medical histories, discussing symptoms, and providing medical advice
- Diagnosis and Treatment: Evaluating patients conditions based on information provided during Telehealth visits, diagnosing illnesses, prescribing medications, and recommending treatment
- Medical Advice: Offering guidance on managing health concerns, providing recommendations for lifestyle changes, and addressing questions related to medications and treatment options
- Remote Monitoring: Monitoring patients health conditions remotely through digital tools and devices, such as wearable sensors or mobile apps, and adjusting managemnt plans accordingly
- Referrals and Follow-ups: Referring patients to specialists or in-person care when necessary, and scheduling follow-up telehealth visits to track progress and make adjustments
- Prescription Management: Issuing electronic prescriptions, renewing existing prescriptions, and providing instructions on medication usage
- Patient Education: Educating patients about their medical conditions, treatment options, and preventive measures through virtual interactions
- Maintaining Records: Documenting Telehealth interactions, diagnoses, treatments, and recommendations in electronic health records (EHR) systems.
- Privacy and Security: Ensuring patient confidentiality and data security during telehealth sessions, adhering to health information privacy regulations
Skills
- Extensive experience in healthcare management and patient engagement.
- Strong leadership and team management skills.
- Proficiency in digital healthcare technologies and telehealth platforms.
- Excellent communication and interpersonal skills.
- Knowledge of healthcare regulations and compliance requirements.
Education
Medicine and Surgery
