Overview
The Product and Channel Marketing Manager is responsible for developing and executing effective marketing strategies to drive product adoption and revenue growth. This role will work closely with product management, sales, and channel partners to ensure successful product launches, market penetration, and customer satisfaction
G42 is a global leader in creating visionary artificial intelligence for a better tomorrow. Born in Abu Dhabi and operating across the world, G42 champions AI as a powerful force for good. Its people are constantly reimagining what technology can do, applying advanced thinking and innovation to accelerate progress and tackle societys most pressing problems.
G42 is driving change in the region and beyond, joining forces with nations, corporations and individuals to create the infrastructure for tomorrows world. From molecular medicine to space travel and everything in between, G42 realizes exponential possibilities, today.
Responsibilities
- Act as the market catalyst for G42 providing guiding views on key problems, competitors and differentiators grounded in data.
- Develop product positioning and go-to-market plan and campaigns that uniquely differentiates G42 to drive growth and client engagements
- Create messaging, including point of views, strategic messaging, and leadership proof points to improve G42 market position for Geospatial AI
- Identify opportunities and distinctive competencies for for the G42 AI solutions
- Translate technology into marketing messages, compelling stories and campaigns that influence analysts, customers and partners towards G42 solutions
- Act as a launch linchpin that galvanizes internal support across all channels and drive demand for the solutions
- Stay active in the customer conversations at events or in the field and online.
Product Marketing
- Experience in B2B ICT Marketing
- Ability to create client-centric messaging targeting buyer pain points with differentiated value propositions.
- Ability to critically craft and shape client journeys and customer experiences throughout the marketing funnel.
- Experience in creating marketing business plans
- Ability to engage with product managers and architects to translate the technology into compelling marketing messages
Channel Marketing
- Experience with Partner / channel Marketing from the B2B Marketing industry
- Experience with partner onboarding and enablement
- Experience with Join go-to-market planning with partner eco system
- Experience in working closely with sales, product and the rest of the marketing team to develop strategies that benefits us, the partners and clients
- Ability to navigate complex relationships
Qualifications
- + 8 years of B2B Product & Channel Marketing experience in the B2B ICT Industry
- Bachelors degree, Masters / MBA Preferred
- Strong leadership, team management, and project management skills
- Proficiency in analytical, organizational, and problem-solving skills
- Excellent written, verbal, and presentation skills
- Deep understanding of go-to-market strategies
