Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real-time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation, and content activation.
We are a marketing agency that is pioneering the future of how brands and people will interact in the post-media world.
We are currently seeking a Manager SEO to join the team.
A typical day will include:
- Plan, manage, and execute organic search strategies
- Identify opportunities by analysing data from various sources and analytics platforms to ensure organic traffic opportunities are maximized
- Ongoing optimization efforts to meet campaign objectives, including SEO audits to identify technical issues, keyword research and mapping, metadata development, On-Page, Off-Page, and SEO content ideation and planning
- Monitoring Site Performance
- Link-building and outreach management
- Conversion rate optimization
- In-depth Competitive Analysis and keeping up with industry changes
- A/B Testing
- Build and execute On-page SEO strategies based on keywords, current ranking, competitor analysis, DA, etc. to sustain and achieve top organic and Google My Business rankings
- Build and execute detailed off-page SEO strategies including backlinking and publishing blogs and articles on high-authority websites
- Daily use of reporting, analytics, and trending SEO tools
- Advise clients about organic search knowledge and recommendations
- Experience with on-site technical SEO, local listings & reputation sites, SEO tools, content strategy development incl. social media, content, and Ecommerce SEO
- Integration with SEM processes
- Experience working on English and Arabic SEO is required
Software, Tools & Data sources:
- MS Office software (Outlook, Word, PowerPoint, Excel
- SEO tools (e.g. IIS toolkit, Screaming Frog, Pingdom, SEO toolbars)
- Google Insights & Trends, MOZ analytics and insights, Majestic SEO
- Google Analytics, Omniture
- Google Webmaster Tools (and understanding of competitors)
- Google Tag Manager
- Google AdWords
- SEMrush or similar
- Google Optimize or Visual Website Optimizer
To land this position you must have:
- 4 - 5 years experience in a similar or related role
- Excellent verbal, written and oral communication skills
- Fluency in both English and Arabic
- Working knowledge and understanding of HTML, JavaScript, and CSS Excellent attention to detail
- Strong technical SEO experience, being comfortable with various CMS platforms and the ability to troubleshoot and solve various issues common with these systems
- Comfortable managing client communication alongside with team members
- Graphic design and/or programming ability is advantageous
- Knowledge in other areas of digital marketing such as Social Media Monitoring, SEM, Display and Affiliate marketing
- Knowledge of digital publishing platforms (e.g. social networks, blogs, CMS, wikis etc.)
