Manager - Social Media

Job Purpose:

• The Social Media Manager will support the Senior Director of The Red Sea destination marketing to spearhead Visit Red Sea digital presence and elevate The Red Sea as a premier destination to a domestic, regional and global audience.
• This role will oversee the creation of multiple digital forms of content to enhance the brand. Their duties include creating social media campaigns and the day-to-day management of the Visit Red Sea social media channels in collaboration with the Brand's team, creating digital content strategies to highlight and reviewing competitor content and market trends to identify new content ideas.
• They will manage all visit Red Sea social media channels, work closely with agencies to ensure destination marketing strategy is applied, and update and enhance user experience and social media presence by keeping updated with the latest trends to ensure high engagement, and ROI.
• This role requires knowledge of digital marketing software, tools, and methods with a focus on content, and people and project management skills.

Job Responsibilities:

• Strategy Development and Execution

Craft a detailed social media strategy tailored to each platform (Instagram, Facebook, X, TikTok, YouTube, and LinkedIn) with clear goals, target audiences, and KPIs in alignment with the overall destination strategy.

Work with the agency to plan and implement monthly content calendars that align with marketing campaigns, seasonal promotions, and key events in The Red Sea.

Continuously evaluate and adjust the strategy based on performance data and emerging trends.

• Content Creation and Curation

Create and curate engaging, shareable content for various social media platforms.

Utilize multimedia elements such as images, videos, and infographics to enhance content impact.

Develop social media content that are consistent with the destination's brand identity.

Create consistent, inspirational, informative, engage and meaningful content on all social media platforms, that might include writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

Source and curate user-generated content to enhance authenticity and community involvement.

• Community Management

Actively monitor social media channels for comments, messages, and mentions, responding promptly and professionally using destination TOV to foster a positive community atmosphere.

Engage with followers by liking, commenting, and sharing user-generated content to build strong relationships and encourage interaction.

Address and resolve customer inquiries or issues through social media, coordinating with customer service as needed.

• Influencer and Partner Collaboration

Work with the Influencer Management team to identify and build relationships with travel influencers, bloggers, and industry partners who align with the brand's image and values.

Support in the coordination of influencer campaigns and collaborations, including contract negotiations, content guidelines, and performance tracking.

Monitor and share influencer content, ensuring it aligns with brand messaging and campaign goals.

• Performance Analysis and Reporting

Track and analyze key performance metrics such as reach, engagement, click-through rates, and conversion rates using analytics tools (e.g., Google Analytics, Facebook Insights).

Prepare comprehensive monthly and quarterly reports detailing performance, insights, and recommendations for improvement.

Use data-driven insights to refine content strategies and optimize social media efforts.

• Trend Monitoring and Competitive Analysis

Stay informed about the latest social media trends, tools, and best practices to keep content innovative and relevant.

Conduct regular competitive analysis to understand industry standards, identify opportunities, and differentiate the Red Sea destination from competitors.

Experiment with new content formats and social media features to engage audiences in fresh and exciting ways.

• Campaign Coordination

Collaborate with internal teams, including destination marketing, PR, and travel trade, to ensure cohesive messaging and branding across all channels.

Assist in the development and execution of integrated marketing campaigns that leverage social media to amplify reach and impact.

Coordinate social media advertising campaigns, managing budgets, targeting strategies, and ad performance to maximize ROI.

• Crisis Management

Monitor all incoming brand mentions and raise the issue when something concerning comes to the related parties.

Monitor employee social media activity to ensure no leaks are coming from the inside, and ensure said leaks are managed.

Skills:

• Excellent social media skills and on-top of current trends.
• Strong organizational, time-management and project management skills.
• Strong analytical skills and creative thinking mindset.
• Strong collaboration skills and influencing capability.
• Excellent leadership skills.
• Excellent English and Arabic verbal and written skills.

Qualification and Experience:

• Bachelor's Degree or higher in Communication, Marketing or any other related field.
• +5 years of experience in social media marketing, digital marketing, marketing analytics or relevant, with 2 years at managerial position
• Well-versed in traditional, and digital marketing, specifically social media marketing and management.
• Strategic thinker with good organizational and leadership skills, strong attention to details and ability to set objectives, prioritize, critically assess issues, and deliver within given deadlines and resources.
• Highly proactive and creative, always search for innovative big ideas.
• Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results.
• Ability to shoot and generate social media content.
• Willingness to travel.