Job Description
Manage the different digital marketing activities to achieve the Marketing, Communications and Branding objectives
Plan the strategies and manage the execution of all digital marketing activities including social media marketing, GDN, SEO, and email marketing
Lead the development of all campaigns and collaborate with agencies to ensure a consistent brand across the different channels
Plan and execute A/B tests to enhance the customer experience and conversion rates
Identify trends and insights for optimizing the campaigns spending for better performance
Manage the digital marketing budget for the agreed campaigns, and maintain high level of financial accountability
Measure and report the performance of all campaigns, and assess the results against the targeted KPIs
Evaluate the end-to-end customer experience across multiple channels and the different customer touch points
Desired Candidate Profile
Profile:
Bachelor s degree in marketing or an equivalent experience
Min 7 years of hands-on experience in planning and executing the different digital marketing activities
A proven track record of successful Digital Marketing campaigns
Experience in digital marketing and offline marketing in mobile application branding
Experience in identifying target audiences and creating digital campaigns that create awareness, engage, and drive sales
Experience in handling the offline branding and deals is a plus
Solid knowledge of website analytics tools (e.g. Google Analytics and WebTrends)
Up-to-date with the latest trends and best practices
Education:
Bachelor of Business Administration(Management)
Gender:
nm
Nationality:
Any Nationality