Job Overview:
Dar Labs is seeking a highly creative and motivated Marketing and Design Lead to join our team. This role is pivotal in establishing and evolving our brand identity, digital presence, and community engagement strategies. The ideal candidate will have a blend of design skills and marketing acumen, with a clear pathway to grow into the Chief Marketing Officer role. You will be instrumental in shaping the public face of Dar Labs and ensuring our marketing efforts are cohesive, innovative, and effective.
Responsibilities and Duties:
Brand Identity Development: Craft and refine the brand identity of Dar Labs, including visual identity elements and marketing materials, ensuring consistency across all platforms.
Marketing Strategy Formulation: Develop comprehensive marketing strategies that effectively convey our brand message and reach our target audiences.
Online Presence and Website Management: Oversee the development of several fully functional websites with integrated social media platforms and a robust content management system. Ensure the websites are user-friendly, visually appealing, and aligned with our brand identity.
Social Media Strategy: Create and execute a dynamic social media strategy that enhances engagement and grows our audiences.
E-commerce marketing: Leverage the use of online advertising and SEO strategies to drive increased online product sales.
Community Engagement: Develop and implement a community engagement strategy, including a calendar of events and outreach programs that promote brand awareness and community involvement.
Equipment and Materials Cataloging: Select equipment and materials suitable for our projects; develop a comprehensive catalog detailing specifications, vendor contracts, and procurement processes.
Qualifications:
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field, with more than three years of work experience in the marketing or design industry.
Proven experience in marketing and design, with a portfolio demonstrating skills in brand development, digital marketing, and web design principles.
Proficient in design software such as Adobe Creative Suite and web development tools, with experience managing website projects.
Excellent communication skills, with native proficiency in both English and Arabic, and the ability to craft engaging content for a variety of audiences.
Skilled in adapting communication styles to engage with diverse audiences, including Gulf Arab, Mainstream American, and International Western Muslim stakeholders.
Organized, detail-oriented, and capable of managing multiple projects simultaneously with a proactive attitude towards the latest trends, tools, and market developments.
Creative thinker with a strong problem-solving aptitude, knowledgeable in fields such as Education, Leadership, Psychology, and Wellbeing or related disciplines.
Must be able to work during Gulf Standard Time (GMT+4).
Preferred Skills:
Experience in social media management and digital marketing tools.
Background in event planning or community outreach.
Experience in negotiating and managing vendor contracts.
