The PR Manager leads the strategic direction and oversees all PR activities within the organization. This role requires a visionary leader with extensive experience in public relations, media, and corporate communications. He will work closely with business leaders to build the company's public image and manage its reputation globally and guide a team of PR professionals to excel in communications and media.
DETAILED RESPONSIBILITIES (According to Importance of Responsibility):
- Develop and lead comprehensive public relations strategies that support business goals, increase brand visibility, and align with company mission.
- Manages all aspects of public relations, including media relations, corporate communications, crisis management and internal communications.
- Establish and maintain strong relationships with major news organizations and journalists to obtain comprehensive coverage.
- Lead crisis communication efforts, directing media responses and publicity to protect and enhance company reputation.
- Act as corporate spokesperson when needed, representing the organization at conferences, media interviews and industry meetings.
- Collaborate with the marketing department to ensure public relations efforts are integrated into all brand and marketing strategies.
- Manage the PR budget, maximize ROI by ensuring that you use resources in a cost-effective manner.
- Provide leadership, mentoring, and development opportunities for the PR team, fostering a culture of excellence and innovation.
- Manages relationships with PR agencies and external partners, ensuring alignment with company objectives.
- Monitor and analyze media coverage and industry developments to inform strategic decisions and inform effective public relations campaigns.
- Monitor industry developments and media presentations to modify public relations strategies.
- Prepare and present PR plans and results to management team to ensure alignment with overall business objectives.
Education
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field; Master's degree or MBA preferred
Experience
- 7-10+ years of experience in public relations, with significant experience in a senior leadership role.
Knowledge
Comprehensive knowledge base that spans PR strategy, media relations, corporate communications, digital media, industry specifics, legal standards, project management, stakeholder engagement, financial management, and technology.
Other Skills & Competencies Requirement
Crisis management and negotiation, influence stakeholders, and adapt strategies to cultural and industry changes. Must be innovative, manage diverse stakeholder relationships, and deliver impactful presentations
