About Us:
Modessa Couture, where elegance meets craftsmanship. As seasoned manufacturers of evening dresses, we have been setting the standard in the industry since our inception in 2003. With a commitment to timeless design and uncompromising quality, we stand as a beacon of sophistication in the world of evening wear.
Job Description:
As the Marketing and Social Media Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to promote the company and website. You will be responsible for creating compelling content, managing social media channels, analyzing market trends, and driving engagement to enhance brand visibility and customer loyalty.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with business goals and target audience.
- Manage social media accounts (Instagram, Facebook, Twitter, Pinterest) by creating engaging content, scheduling posts, and fostering community engagement.
- Conduct market research, analyze industry trends, and identify opportunities for growth and optimization.
- Collaborate with internal teams and external partners to create impactful marketing campaigns, partnerships, and promotions.
- Optimize user experience (UX) of the website, conduct A/B testing, and monitor website performance metrics.
- Monitor brand reputation, manage customer feedback, and implement strategies for reputation management.
- Analyze marketing data, track key performance indicators (KPIs), and provide actionable insights for continuous improvement.
- Stay updated with the latest trends and best practices in digital marketing, social media, and e-commerce.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience (4 years) in digital marketing, social media management, and brand development within the fashion industry.
- Strong understanding of marketing strategies, SEO, content marketing, and analytics tools.
- Excellent communication skills, creativity, and attention to detail.
- Ability to work independently, multitask, and prioritize projects in a fast-paced environment.
- Passion for fashion, trends, and customer-centric marketing approaches.
If you are passionate about fashion, digital marketing, and making a positive impact in the industry, we invite you to join our team and contribute to our success story.
Apply now and be part of an exciting journey in the world of evening dresses!
To apply, please send your resume and portfolio showcasing your relevant experience to [Confidential Information].
