Occupation Description
The Marketing Assistant Manager deploys successful marketing campaigns and owns their implementation from ideation to execution.
Job Scope
- Prepare the write-up and content of all marketing materials, brochures, profiles, etc.
- Prepare and develop the marketing yearly budget along with the marketing plan.
- Develop the overall marketing events calendar.
- Work with the creative designer to come up with design ideas, advertising copy, graphic designs, brochures, profiles, and other promotional materials.
- Prepare advertising material for online portals, newspapers, and other sources.
- Conduct the online and print marketing campaigns.
- Design the booklet and RFP documents based on the technical specifications.
- Prepare for fairs and workshops (presentations, brochures, etc.)
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Oversee and approve marketing material, hard copy brochures, etc.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Develop, produce, and deliver projects from proposal right up to delivery.
- Deliver events on time, within budget, that meet expectations.
- Set, communicate, and maintain timelines and priorities on every project.
- Conduct onsite inspections and assist in managing events.
- Track marketing strategy results closely and draft detailed reports with data analysis.
- Perform any additional tasks as requested according to the company's policies and procedures.
Education and Work Experience Required
- Bachelor's degree in Marketing, Communications, Business Administration, or a relevant field.
- 7-12 years of related experience, previous experience in real estate is preferred.
