Nature and aim of the position
The holder of this position is responsible for supporting the merchant sales organization in achieving sales targets related to leads management, events and sales materials. The holder is also accountable for upholding the Group brand standards within the territory for which he/she is responsible.
Main duties and responsibilities
- Sales support for Sell-in documents
- Develop, manage and implement country distribution channels and other print products
- Develop country marketing plan and budget, monitor and report results and consistently propose corrective actions
- Country implementation and follow-up marketing and communication strategies in agreement with central marketing team.
- Ensure brand guidelines and marketing processes are respected to build brand equity and efficiency
- Manage local PR plan consistent with Group guidelines & targets
- Events management
- Management of third-party organizations
Main KPI's
- Direct Promotion turnover and profit margins
- Level of compliance with Group's policies in particular brand and data policies
- PR exposure achieved (# of articles.....)
Relates to / cooperates with
- Main Function interactions:
- Key Accounts Managers & Account Managers
- Country Manager, Sales Manager, Group Marketing, Account Managers
Main cross - Function interactions:
- Central Marketing teams
- Media
- Accounting & controlling
- Local Admin
Background and Education
- University graduate or comparable technical degree in marketing
- 3-5 years of successful experience in marketing position
- Sales experience (selling experience or shared responsibility for revenue stream)
- PR experience / education or training would be a plus
- Fluent written and spoken English
- Familiarity of working within a matrix structure
- Print and online media experience would be a bonus
- Event planner
Specific skills and knowledge
- Excellent presentation and public speech skills
- Good consultative selling skills
- Excellent networking skills [existing local business network knowledge preferred]
- Understanding of business logics
- Analytical skills
- Strong team worker, experience in international environments would be a plus
- Coaching / training skills
