Salla is seeking a creative and dynamic Marketing Copywriter to join our fast-paced marketing team. In this role, you will be responsible for crafting compelling and persuasive content that resonates with our target audience across various marketing channels, including digital advertising, email campaigns, social media, and website copy. Your words will play a pivotal role in driving engagement, generating leads, and elevating our brand identity.
As a Marketing Copywriter, you will collaborate closely with marketers, designers, and product teams to develop content that not only aligns with our branding and marketing strategy but also speaks directly to our customers needs and interests.
Key Responsibilities:
- Create engaging and conversion-driven copy for a range of marketing materials, including ads, emails, promotional content, and landing pages
- Collaborate with the marketing team to develop and implement content strategies that align with product goals and audience needs
- Conduct thorough research to grasp the underlying messages and craft tailored content for different audience segments
- Utilize analytics and insights to measure the effectiveness of your copy and make data-driven recommendations for optimization
- Maintain brand voice and messaging consistency across all marketing channels
- Brainstorm and pitch creative content ideas that enhance brand awareness and drive engagement
- Stay up-to-date with industry trends and copywriting best practices to continually improve content quality
Requirements
- 5+ years of experience as a copywriter or marketing writer
- Strong portfolio demonstrating expertise in marketing-oriented copywriting
- Excellent writing, editing, and proofreading skills in both Arabic and English
- Ability to craft persuasive and engaging copy tailored to specific audience segments
- Familiarity with SEO principles and content optimization techniques
- Strong organizational skills and ability to manage multiple projects and deadlines
- Creative thinking and the ability to generate fresh ideas
- Experience with content management systems and digital marketing tools is a plus
Benefits
