Marketing Director

Job Summary

The Marketing Director is responsible for the Company's marketing and communications strategies, as well as overall branding and image through the managing of annual marketing plans, creating a calendar of campaigns and events, setting the marketing budget and analyzing the market and competitors to increase the overall brand awareness.

Job Responsibilities 1

Lead the management of marketing activities

Evaluate and develop all the marketing strategies and plans

Responsible to approve and implement the most effective marketing strategies

Responsible for market research, monitoring and analysis of market trends

Develop market communication strategies as well as sales and marketing budgets.

Identify short-term and long-term marketing plans and ensures the execution of the plans per the overall Company's strategies

Increase market share by developing marketing plans and programs for each product by directing all product research and developments

Maintain relations with customers by organizing and developing specific customer relations programs.

Ensure Company presence at events, promotions, conventions, trade associations and seminars.

Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

Influence present and future products by determining and evaluating current and future market trends.

Review and analyze sales performances against programs, quotes and plans to determine effectiveness.

Develop and manage sales/marketing operating budgets.

Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.

Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long term market share.

Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions.

Direct staffing, training, and performance evaluations to develop and control sales and marketing programs.

Job Knowledge & Skills

Excellent communication skills, both written and verbal

Innovation and creativity to create brand new strategies that attract customers and succeed over the competition

Collaborative skills to accept and incorporate ideas into strategies

Ability to recognize trends and stay ahead of them

Proficient with analysis and design software

Knowledge of internet marketing campaigns and SEOs (search engine optimization)

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

Minimum 8 years working experience, 5 years in a relevant supervisory position, 2 years GCC experience is a plus

Education

• Bachelor's Degree in Marketing or any related field
• Master's degree in Business Administration or any related field