Job Title: Marketing Director
Location: Riyadh, KSA
Company: Confidential (Leading Tech Company)
Experience: 15+ years in Digital Marketing
Job Summary:
A leading AI and smart solutions provider is seeking an experienced and dynamic Marketing Director to drive the company's marketing strategy across the Middle East and Africa (MEA) region. This role focuses on executing omni-channel and customer-focused marketing strategies to generate demand, foster growth, and build brand awareness. The ideal candidate should have a strong background in digital marketing, a proven ability to inspire teams, and a passion for leveraging technology to drive impactful results.
Key Responsibilities:
Strategic Marketing Execution
- Develop and implement an omni-channel marketing strategy to drive brand awareness and demand generation.
- Lead customer-centric campaigns that focus on delivering personalized, data-driven messaging tailored to various customer segments.
- Position the company as a leader in AI and smart solutions by aligning marketing efforts with the company's vision and innovative offerings.
Digital Marketing Leadership
- Manage and oversee digital marketing campaigns, including SEO/SEM, social media, email marketing, and content creation to achieve measurable outcomes.
- Utilize advanced tools and analytics platforms to monitor campaign performance, enhance customer engagement, and optimize ROI.
- Establish and expand the brand's digital footprint, particularly within the Saudi market, by leveraging cutting-edge strategies.
Team Leadership & Collaboration
- Inspire and manage a high-performing marketing team, fostering creativity and alignment with the company's objectives.
- Collaborate with internal teams such as product, sales, and customer success to ensure cohesive strategies and seamless execution.
Market Analysis & Adaptation
- Analyze local and regional market trends to tailor marketing strategies to the Saudi market's unique dynamics.
- Identify growth opportunities and optimize customer engagement through data-driven insights.
Brand Development
- Enhance the company's brand presence across the MEA region through innovative campaigns, strategic partnerships, and industry events.
- Create impactful content that highlights the company's value proposition and increases engagement with target audiences.
Qualifications:
- 15+ years of experience in digital marketing, focusing on omni-channel strategies and customer-centric campaigns.
- Demonstrated success in driving demand generation, business growth, and brand visibility.
- Passion for leading teams and fostering innovation within a dynamic environment.
- Deep understanding of the Saudi market and its cultural nuances; experience in AI or technology sectors is a strong plus.
- Leadership experience with cross-functional teams and strong stakeholder management skills.
- Bachelor's degree in Marketing, Business, or related fields; advanced degrees are an advantage.
This role offers the opportunity to lead transformative marketing initiatives in a rapidly evolving sector while contributing to the company's growth in one of the region's most dynamic markets.
