Role:
We are seeking an experienced and dynamic Marketing Director to join our team, reporting directly to the Director of Sales & Marketing. This pivotal leadership role involves developing and executing innovative marketing strategies to drive business growth, enhance brand presence, and achieve company objectives.
As the Marketing Director, you will oversee the development of comprehensive marketing campaigns, manage brand integrity, and lead a talented marketing team. If you are a proactive, strategic thinker with extensive experience in digital marketing and team leadership, we would love to hear from you!
Key Responsibilities:
- Strategic Planning: Collaborate with the Director of Sales & Marketing to design marketing plans that align with broader business goals. Conduct market research to identify trends, new opportunities, and competitive dynamics.
- Campaign Management: Create and execute multi-channel marketing campaigns to generate leads, build brand awareness, and drive customer engagement. Analyze performance data to optimize future initiatives.
- Brand Management: Ensure consistent and effective brand messaging across all marketing channels. Work with the creative team to develop content that aligns with brand guidelines and communicates the company's values.
- Digital Marketing: Oversee digital marketing efforts, including social media, email marketing, and online advertising. Stay ahead of digital trends and implement innovative strategies to connect with target audiences.
- Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a creative and collaborative environment that supports professional growth.
- Cross-Functional Collaboration: Work closely with the sales, product development, and other departments to ensure alignment between marketing strategies and business objectives.
- Budget Management: Manage the marketing budget to ensure resources are allocated efficiently. Regularly track expenditures and provide budget updates to the Commercial Director.
- Performance Metrics: Define key performance indicators (KPIs) to measure the success of marketing initiatives. Use data-driven insights to refine strategies and continuously improve campaign performance.
Skills and Experience:
- At least 8 years of experience in marketing, ideally within the hospitality or related industries.
- Proven ability to lead teams, think strategically, and execute complex marketing campaigns. Strong digital marketing and brand management expertise.
- Bachelor's degree in marketing, business, or a related field; an MBA is a plus.
- Exceptional communication skills with the ability to work cross-functionally and lead diverse teams.
- A self-motivated leader focused on achieving measurable outcomes in a fast-paced, dynamic environment.
Qualifications & Additional Information:
- Fluency in English is required.
- Strong command of Microsoft Office Suite and digital marketing tools (social media platforms, CRM software, analytics tools, content management systems, etc.).
- Relevant certifications in marketing, sales, or customer service are advantageous.
- Based in World Islands, Dubai (travel availability is essential).
