A Marketing Executive plays a pivotal role as it contributes to the smooth functioning of marketing activities across the Marketing Department.
The Marketing Executive will collaborate with Sales, CRM and other departments to enhance the brand presence, drive customer engagement, retention and conversion.
DUTIES AND RESPONSIBILITIES:
Marketing Calendar Management and Implementation:
- Conceptualize, develop, manage and execute marketing campaigns across various channels
- Ensure campaigns are creative, engaging, and tailored to target audiences.
Oversee Digital Marketing Activities:
- Oversee the implementation of SEO and Performance Marketing activities
- Ensure campaigns are optimized for maximum results and efficiency
Event Planning and Execution:
- Conceptualize, plan, implement events and activities to promote the company, its products, services and partnerships, generate leads, sales, and create awareness and interest among the target market in line with the set event objectives aligned with the company requirements.
- Ensure seamless execution of events to enhance brand visibility and attract potential customers.
- Ensure event attendees are aligned with the event objectives i.e. prospects, loyalty programs, etc; and to follow through with the CRM funnel after the event.
Public Relations
- Identify effective and efficient PR channels; and create and implement a comprehensive PR strategy to ensure companys strong online and offline presence, aligned with the overall marketing goals and objectives of both the company and the OEM.
Partnerships and Collaborations
- Develop and nurture partnerships and collaborations with potential partners, implement innovative campaigns and deliver impactful results.
Market Research:
- Conduct market research to identify consumer preferences, competitor activities, and emerging trends.
- Use research findings to adapt marketing strategies and gain a competitive edge.
- Regularly monitor market trends and conduct regular market research to gain insights into customer needs, preferences and behavior, as well as develop effective marketing strategies, and identify new market opportunities and industry developments in order to stay ahead of competitors.
Customer Database Management
- Work closely with the CRM and sales team to convert enquiries to sales.
- Utilize CRM software to manage customer information, track interactions, and status, and implement marketing campaigns and follow-up strategies to nurture customer relationships, retain existing customers and attract new ones.
Budget Management:
- Manage the marketing budget.
- Allocate resources efficiently, track expenses, and ensure that marketing initiatives deliver a strong return on investment (ROI).
Reporting and Analysis:
- Prepare and submit regular reports.
- Analyze data to assess the effectiveness of marketing strategies and identify areas for improvement.
- Monitor the performance of campaigns and adjust strategies as needed.
- Schedule and discuss reporting and analysis with other internal stakeholders.
Team Management
- Set and ensure team KPIs are met (monthly, quarterly and annually)
- Organize regular internal team training.
- Conduct regular meetings to ensure team is always aligned with dealerships goals and objectives.
Creativity
- Ensure all visual content are thoroughly reviewed, meets the objectives and in line with the brand identity.
Compliance and Ethics:
- Ensure all marketing activities comply with company and OEM Corporate Identity, legal, and ethical standards, including advertising regulations and consumer protection laws.
Vendor Management:
- Select and negotiate the most suitable external partners, vendors and agencies to work for various areas such as graphics, social media, PR, etc to support and execute the marketing strategies.
- Ensure deliverables meet industry best practices, quality standards, KPIs and deadlines.
