Marketing Executive

Job Description

Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.

Key Accountabilities and process:

Planning and budgeting

. Support in monitoring and maintaining budget controls on the assigned marketing budget

. Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.

Marketing Execution

. Manage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS.

. Manage all in-store creatives including generic, seasonal, promotional and sales POS

. Work alongside the Marketing Manager to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio

. Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc.

. Collate competitive research on window schemes, season launches, sales, promotions and offers

. Help review the effectiveness of advertisement promotions and take corrective actions

. Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers

. Prepare the LPOs (job orders) for the same and maintaining a monthly update to the spend vs. budget

Marketing Co-ordination

. Coordinate with Concept managers monthly, to understand and meet their requirements of signage's, POS materials, display stands etc. and ensure consistency in creatives, advertising, promotions and events

. Coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization

. Coordinate with the Advertising agency for the artworks, media materials, photo shoots

. Coordinate all corporate / brand events including brand launch, seasonal launches etc. under the guidelines of the Territory/ Regional Marketing Manager

Market Research

. Partner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign

. Promotion Evaluation: End to end coordination with teams/territories

. Monthly marketing reports: business & competition overview

. Licensed brands: maintain quarterly reports of spends/activities

Knowledge, Skills & Experience

Education

Graduates / High School with Diploma

Language

English - Mandatory

Arabic - Beginner / intermediate

Job Experience

Technology

Basic MS office, Excel and PPT

Others

.Experience in Retail/ Marketing in GCC region is a must

.Strong Organization & Interpersonal skills

.Should have excellent verbal and written skills

.Confident, Innovative, Self-motivated

.Good presentation skills.