The Marketing Executive works directly with the Head of Marketing on all of the day to day marketing activities. The overall objective is growth and all of our activities are geared towards this: Email sequence creation, product marketing, list building for sales team, collateral creation, working with our performance agency to improve acquisition channels and creative, LinkedIN management, developing content roadmap for awareness and PR, reporting on and optimising all channels.
Responsibilities
- Email creation for outbound sales, customer engagement and product marketing.
- Input in to website design, landing page creation and customer acquisition processes.
- Design of and/or input into acquisition creative.
- Creation of content, product collateral and roadmap for awareness.
- Working with external performance agencies to drive leads from different channels.
- Working with external partners to create a wealth of information on our website.
- Working with external partners of collateral and events.
- Collaborating with sales and customer success teams on customer acquisition and retention initiatives.
Qualifications
- Email marketing platforms such as Mailchimp, Active campaign and/or.
- CRM systems, setting up and running automations and/or email sequences in Pipedrive, BitRix24, Hubspot, Salesforce or similar.
- Experience managing and scaling B2B lead funnels .
- Outbound Marketing using tools like Hubspot/Pipedrive/Outplay.
- Linkedin/Google/META Advertising.
- Content creation for product marketing.
- Expertise in putting together presentations and storyboards based on a project brief.
- A bachelors or postgraduate degree in marketing, strategic communications, business or related field.
- Proficiency in reading and writing in Arabic a plus.
- Startup and/or fintech environment experience a plus.
Preference will be given to people who are immediately available *
