Job Description:
- Developing marketing plans that set goals for increasing revenue, market share, and brand awareness
- Developing pricing strategies for products based on competitors prices, customers willingness to pay, and company cost structures
- Identifying new business opportunities by researching new technologies, markets, and competitors
- Conducting market research to identify potential opportunities for growth in existing markets or new markets
- Designing advertising campaigns that create brand awareness, generate leads, and promote sales
- Creating an effective store environment that will attract customers with visual appeal, comfort, and convenience
- Meeting with store managers to discuss performance metrics and identify problem areas
- Analyzing data to identify opportunities for increasing store traffic and sales
- Developing and implementing marketing strategies to promote products or services in retail stores
Required Skills and Qualifications
- Bachelor's degree in marketing, business, or related field
- 6+ years experience in retail marketing or a similar role
- Proven track record of successful marketing campaigns and strategies
- Excellent communication, writing, and presentation skills
- Strong organizational and project management skills
- Creativity and innovation
