The Marketing Manager will be responsible for developing and implementing marketing plans to promote the company's properties and services, attract customers, and enhance brand awareness. The role is responsible implementing initiatives or enhancing processes to attract tenants and landlords, promote our properties, and enhance occupancy rates.
Responsibilities
- Develop and execute comprehensive marketing plans for each property in the company's portfolio, tailored to target specific tenant demographics and achieve maximum occupancy rates. Collaborate with property management teams to identify key selling points and unique features of each property to highlight in marketing materials.
- Conduct thorough market research to identify growth opportunities. Utilize research findings to provide the concerned departments (Property Management, Leasing Deparment, etc.) and marketing manager with insights and direction for upcoming marketing strategies and projects. Monitor marketing and leasing performance to adjust the marketing strategy as needed.
- Plan advertising and promotional campaigns for products or services on a variety of media to promote brand awareness and achieve revenue targets.
- Plan and implement leasing campaigns and promotions to attract prospective tenants and drive leasing activity. Create compelling marketing materials, including property listings, brochures, signage, and virtual tours, to showcase available units and amenities.
- Utilize digital marketing channels, including websites, social media, email marketing, and online advertising, to reach potential tenants and drive engagement. Manage property listings on various online platforms and ensure accurate and up-to-date information.
- Build and maintain positive relationships with current and prospective tenants through effective communication and engagement initiatives and community events.
- Conduct market research and analysis to understand local market trends, competitor activities, and tenant preferences.
- Use market insights to refine marketing strategies and identify opportunities for growth and differentiation.
- Collaborate with managers in preparing budgets and monitoring expenses. Develop and manage marketing budgets for individual properties, ensuring optimal allocation of resources and cost-effective marketing initiatives.
- Keep track of all the marketing collaterals such as brochures, posters, corporate gifts, stands and banners. Coordinate with Procurement Team to ensure enough inventory are available for future use.
- Support in the content creation, design and installation of posters, banners, signages, etc and ensure that those are aligned with the company brand guidelines.
Qualifications
- Bachelor's Degree in Business, Marketing or any related field
- Certifications related to Marketing or Real Estate
- 10-15 Years proven experience as marketing officer or similar role
- Experience in Real Estate or Property Management companies in UAE
