Our client, a leading enterprise headquartered in Dubai, has carved a significant niche in the automotive, machinery, and industrial equipment sectors. With decades of experience, they specialize in distributing premium products such as automotive components and specialized machinery, catering to a diverse global clientele. Known for their strategic partnerships with world-class brands and a robust international footprint, they are synonymous with quality, reliability, and industry-leading expertise.
Role Overview:
The Marketing Manager for the Automotive division will be responsible for driving the strategic marketing initiatives that promote automotive products such as batteries, tires, and lubricants (if applicable). This role requires a dynamic professional with proven marketing expertise to enhance brand visibility, generate leads, and optimize campaign performance in both local and international markets. The ideal candidate will demonstrate strong analytical, digital, and creative skills, working closely with cross-functional teams to achieve business goals.
Responsibilities:
- Develop and implement comprehensive marketing strategies to promote the automotive product portfolio, ensuring alignment with business objectives.
- Conduct in-depth market research to identify emerging trends, competitor activities, and customer preferences.
- Plan and manage digital marketing campaigns, including social media, SEO, and PPC, to enhance brand awareness and engagement.
- Collaborate with sales teams to align marketing efforts with revenue targets and support lead-generation initiatives.
- Analyze the performance of marketing campaigns, interpret key data metrics, and implement optimizations to maximize ROI.
- Oversee product launches and promotional campaigns, coordinating all activities to ensure impactful market entry.
- Establish and nurture relationships with distributors, partners, and other key stakeholders.
- Manage the marketing budget efficiently, ensuring resources are allocated effectively to achieve maximum results.
- Drive brand storytelling and content creation initiatives to strengthen the automotive division's identity and customer loyalty.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
- Proven experience in marketing management, preferably in the automotive industry or similar sectors.
- Strong knowledge of automotive products such as batteries, tires, and lubricants (preferred but not mandatory).
- Proficiency in digital marketing strategies, tools, and platforms, including social media, SEO, and PPC.
- Exceptional content creation and storytelling abilities for impactful brand building.
- Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.
- Analytical mindset with the ability to interpret market data and derive actionable insights.
- Experience in CRM tools and lead-generation strategies to enhance customer engagement.
