Marketing Manager-Digital

Salary: SAR-20,000- SAR 24,000

As the Middle East Marketing Manager, you will play a pivotal role in launching and establishing our brand in the region. The ideal candidate will have a track record of successfully launching digitally driven integrated marketing campaigns tailored towards engaging and converting regional Gen Z audiences.

Key Responsibilities:

1. Strategy Development and Execution:

Develop and execute comprehensive marketing strategies for the Middle East markets, aligning with the brand's overall vision and goals.

Identify market opportunities and consumer insights to drive brand awareness, engagement, and conversion.

2. Integrated Marketing Campaigns:

Design and implement integrated marketing campaigns that combine digital, traditional, and experiential marketing tactics.

Coordinate with global and local teams to ensure brand consistency and message alignment across all channels.

3. Digital & Performance Marketing:

Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.

Manage online advertising campaigns on platforms such as Google, Meta, and TikTok to reach and engage Gen Z audiences.

Oversee the creation of digital marketing campaigns, ensuring alignment with brand strategy and Gen Z preferences.

Utilize analytics to measure campaign effectiveness, making data-driven decisions to optimize performance.

4. Social Media, Content & Influencer Marketing:

Oversee the brand's social media presence in the Middle East, creating and curating engaging content.

Monitor social media trends, audience preferences, and competitor activities to inform strategy.

5. Consumer Insights and Analysis:

Conduct market research to understand consumer behaviour, preferences, and trends.

Analyze campaign performance and market data to provide actionable insights and recommendations.

6. Partnership Marketing & Brand Collaborations:

Identify potential partners and brands to create mutually beneficial marketing collaborations.

Work closely with partners in the Middle East region to drive sellout and maximize consumer conversion.

Develop and maintain strong relationships with key partners, ensuring effective collaboration in marketing initiatives.

7. D2C, Partner.com, and Traditional Retail Channels:

Oversee the management of Direct-to-Consumer (D2C) business operations, ensuring a seamless online shopping experience.

Manage partner.com business models, collaborating with key partners to maximize sales and optimize online presence.

Implement strategies for traditional channels to complement digital efforts and reach a wider audience.

8. Experiential Marketing and Events:

Plan and execute brand events, product launches, and activations that resonate with Gen Z consumers.

Ensure seamless execution and impactful brand experiences