Job Description:
The Trade & Brand Marketing Manager is responsible for ensuring that the automotive dealership and OEM's products and services resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.
This role involves creating innovative and engaging events and campaigns, analyzing market trends, managing teams, and ensuring that the company's marketing objectives align with overall business goals.
The Marketing Manager will collaborate with sales, CRM and other departments to enhance the dealership's brand presence, drive customer engagement, retention and conversion.
Duties and Responsibilities:
Marketing Strategy Development:
- Identify your target audience and develop marketing strategy accordingly.
- Plan and implement comprehensive and creative marketing strategies
- Align marketing efforts with the dealership's sales objectives and business goals as well as with the OEM's requirements.
Marketing Calendar Management and Implementation:
- Conceptualize, develop, manage and execute marketing campaigns across various channels
- Ensure campaigns are creative, engaging, and tailored to target audiences.
Event Planning and Execution:
- Conceptualize, plan, implement events and activities to promote the brand, products and services, generate leads, sales, and create awareness and interest among the target market in line with the set event objectives aligned with the dealership and OEM requirements.
- Ensure seamless execution of events to enhance brand visibility and attract potential customers.
- Ensure event attendees are aligned with the event objectives i.e. prospects, loyalty programs, etc; and to follow through with the CRM funnel after the event.
Public Relations
- Identify effective and efficient PR channels; and create and implement a comprehensive PR strategy to ensure dealership's strong online and offline presence, aligned with the overall marketing goals and objectives of both the dealership and the OEM.
Partnerships and Collaborations
- Develop and nurture partnerships and collaborations with potential partners, implement innovative campaigns and deliver impactful results.
Market Research:
- Conduct market research to identify consumer preferences, competitor activities, and emerging trends.
- Use research findings to adapt marketing strategies and gain a competitive edge.
- Regularly monitor market trends and conduct regular market research to gain insights into customer needs, preferences and behavior, as well as develop effective marketing strategies, and identify new market opportunities and industry developments in order to stay ahead of competitors.
Customer Database Management
- Work closely with the CRM and sales team to convert enquiries to sales.
- Utilize CRM software to manage customer information, track interactions, and status, and implement marketing campaigns and follow-up strategies to nurture customer relationships, retain existing customers and attract new ones.
Budget Management:
- Develop and manage the marketing budget.
- Allocate resources efficiently, track expenses, and ensure that marketing initiatives deliver a strong return on investment (ROI).
Reporting and Analysis:
- Prepare and submit regular reports.
- Analyze data to assess the effectiveness of marketing strategies and identify areas for improvement.
- Monitor the performance of campaigns and adjust strategies as needed.
- Schedule and discuss reporting and analysis with other internal stakeholders.
Team Management
- Set and ensure team KPIs are met (monthly, quarterly and annually)
- Organize regular internal team training.
- Conduct regular meetings to ensure team is always aligned with dealership's goals and objectives.
Creativity
- Ensure all visual content are thoroughly reviewed, meets the objectives and in line with the brand identity.
Compliance and Ethics:
- Ensure all marketing activities comply with dealership and OEM Corporate Identity, legal, and ethical standards, including advertising regulations and consumer protection laws.
Vendor Management:
- Select and negotiate the most suitable external partners, vendors and agencies to work for various areas such as graphics, social media, PR, etc to support and execute the marketing strategies.
- Ensure deliverables meet industry best practices, quality standards, KPIs and deadlines.
