As the Marketing Manager, you'll play a crucial role in shaping our marketing approach, crafting sales materials, and leading key marketing efforts to strengthen our market footprint. You'll work closely with diverse teams to design cohesive marketing campaigns that appeal to our target audience and drive engagement.
Key Responsibilities:
- Market Research: Conduct thorough market research to identify potential target audiences. Analyze and understand industry trends and competitive landscapes.
- Marketing Strategy Development and Execution: Team up with the marketing department to devise and roll out holistic marketing strategies in line with company goals and audience needs.
- Lead Identification: Identify and source new leads through various channels, including online research, social media, and industry events. Utilize lead generation tools and software to find prospects.
- Collaboration with Sales: Work closely with the sales team to ensure a smooth handover of qualified leads.
- Gather feedback from sales teams to refine lead-generation strategies.
- Build and maintain a comprehensive database of potential clients and leads. Regularly update and cleanse the lead database to ensure accuracy.
- Campaign Development: Collaborate with the marketing team to develop lead-generation campaigns. Create compelling content and messaging to attract target audiences.
- Outreach and Engagement: Conduct outreach campaigns via email, phone calls, social media, and other channels. Engage with leads to qualify their interest and collect relevant information
- Brand Identity and Guidelines: Collaborate with the creative team or agencies to establish brand guidelines for upcoming properties, covering everything from naming and logos to overall brand structure.
- Marketing and Sales Materials: Direct the creative team or agencies in crafting visually captivating marketing assets like brochures, flyers, digital banners, and other promotional items.
- Produce engaging content for a range of marketing materials such as brochures, presentations, ads, and press releases.
- Launch digital marketing campaigns, including social media, website content, email marketing, and SEO/SEM efforts to boost online visibility and lead generation.
- Brand Awareness: Roll out initiatives to boost brand recognition and market visibility.
- Design creative campaigns and partnerships to heighten our profile as a premier ultra-luxury property developer in Dubai.
- Event Planning and Promotion: Under the Senior Event Manager's guidance, organize events and property launches to showcase our projects and connect with potential clients, investors, and industry players.
- Budget Oversight: Efficiently manage marketing budgets, monitor expenses, and assess campaign ROI to optimize spending and achieve goals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of proven marketing experience in real estate or property development.
- Solid understanding of the luxury industry and luxury marketing.
- Strong communication skills with a knack for creating impactful content and presentations.
- Strategic and creative thinker with a passion for innovation.
- Ability to juggle multiple tasks, prioritize projects, and excel in a dynamic environment.
- Familiarity with Dubai's real estate market trends, regulations, and cultural aspects is a plus.
