Manage the Marketing
Team
Assist
the Head of Marketing with overseeing the marketing department and guide its
day-to-day operations.
Execute
hiring plans in collaboration with Head of Marketing and HR.
Coach
a high-performing marketing team.
Report
to the Head of Marketing on marketing team goals and KPIs.
Develop
team members through reviews, objectives and identify training where required.
Motivate
team members to deliver excellence in everything they do and drive innovation
and encourage them to seek out and identify new trends in digital.
Marketing Budget &
Business Strategy
Work with the Head of Marketing for outlining budgets
for all business units and management of our multi-channel marketing
strategy that incorporates Social Media, Website & Mobile app, Influencer
Marketing, Inbound Marketing, Email Marketing, Paid Search, Programatic ads,
Digital Campaigns, Public Relations, B2C Live Chat, SEO, and offline ATL &
BTL channels.
Work
closely with Head of Marketing and Marketing Team to craft an
effective and efficient marketing strategy focused on growing audiences for all
business units.
Manage conception, development, and implementation of
marketing plans and strategies, course concepts, and promotional programmes to
drive interest and admissions.
Assist the Head of Marketing with the strategic and
tactical execution of marketing campaigns, including design of test/control
segmentation, implementation of tests, tracking, results reporting, analysis,
and recommendations.
Brand Marketing
Manage branding strategy and campaigns, including social
media, PR and influencer & partnership to drive brand awareness and build
demand for the business units.
Ensure our brand message is strong and
consistent across all channels and marketing efforts (like events, email
campaigns, web pages, online blog and promotional material). Plan and
coordinate marketing efforts, and build awareness and positioning for our
company's brand.
Manage the social media plan on the development and
implementation of influencer partnership and social strategy to generate
awareness, traffic and conversion as well as creating and managing the organic
social media calendar, drive followers and community engagement.
Work with Head of Marketing to select agencies
consultants, freelancers and other suppliers including contract negotiation and
management.
Oversee
PR and major online and offline events.
Performance Marketing
Assist the Head of Marketing while working with the Digital
Team to understand key marketing performance metrics and conduct in-depth
performance and forecast analysis through various analytics and tracking tools
to provide market research, competitive analyses, campaign results, and
consumer trends in order to translate results into actionable insights for
marketing team.
Manage
and identify strategic keyword volume opportunities, across markets and
languages, to develop and implement an inbound marketing strategy that will
form a key part of the acquisition and content strategy.
Manage
paid marketing, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and
Media Planning to deliver forecast traffic and conversion goals.
Manage content and work with IT Team to maintain and
innovate on an effective, lead-generating website and improve online user
experience for prospects, leads, and customers.
Marketing Automation
Assist the Head of Marketing with technical aspects of CRM
and marketing automation to generate, distribute, and report on leads. Work
with Admissions and IT.
Develop
and establish a comprehensive marketing automation strategy.
Create
and manage targeted email campaigns.
Create
a customer profiling strategy, to drive meaningful audience segmentation.
Implement
a consumer database acquisition strategy to drive opt-ins.
Reporting &
Budgeting
Identify short-term and long-term scheduling,
budget, and resource needs, including the development and management of an
annual marketing budget, profit/loss projections, expenditure spending, and
other financial considerations.
Create and maintain metrics reports on marketing and
sales activities, effectiveness, and business impact.
Analyse marketing and sales data to develop insights and make
recommendations on areas for optimisation.
Monitor
and maintain data quality within the marketing database.
Report
on the effectiveness of marketing campaigns using pre-determined KPIs to the
Board.
Offline Marketing
Implementation of ATL / BTL activities across
business units that includes Radio, Billboard, Media Planning & Buying to
maximise brand awareness and visibility.
Experience
in handling PR, Media & Agencies to execute various marketing campaigns.
Oversee the creation and delivery of PR, press
releases, advertisements, print ads, publications and other marketing
collateral & materials.
Analyse market trends, compare and track the competition,
summarise findings and provide comprehensive reports with recommendations to
the business enabling further business growth.
Plan
and manage all production related tasks such as Signage, Branding, Graphics,
Collateral, etc.
Handle
on-site photography and videography as required to be used in various marketing
activities and programmes.
Plan, Manage, and Execute all events for the
company including Promotional Events, Open Houses, Trade Fairs, Enrollment
Drives, etc. Execute all events in a timely manner, adhering to corporate and
branding guidelines. Ensure good response and lead generation.
Vendor Management
Have
existing relationships with external vendors, magazines, publications, PR
companies and media.
Deepen
these relationships to ensure the most effective messaging and positioning of
the organisation.
Community Engagement
Engage
other organisations within the community.
Liaise
with freelancers from time-to-time for projects for a strict deadline.
Attend
industry events during non-working hours.
Sales Management
Track and coordinate the Lead Nurturing Process
for quality of leads and conversion to opportunities.
Track and analyse the Sales Funnel to align
Marketing campaigns based on Sales Gap analysis.
Coordinate with Sales Head to track conversions
and optimise Marketing campaigns and ROI.
Requirements:
Candidate must have a Degree in Marketing with at least 8
years work experience in marketing. Experience in leading key accounts in an
advertising agency is a plus.
Have
in-depth knowledge of:
o Google
AdWords
o Search
engine optimisation (SEO), SEM, PPC, Display Advertising, online PR, Web
Analytics, Lead Generation, Online Reputation Management, Mobile Apps
Marketing, Email Marketing, Quality Link Building.
o Link
Building
o Keyword
oriented Article & PR Submissions.
o Relevant
Directory Submissions.
o Local
Google Business Listing.
o Mass
Coverage of customers through SMO.
o Internet
Traffic - Bookmarking and Local Classified Submissions.
o Link
Wheeling.
o Google
Panda Friendly Content Writing.
o Business
Website Advertise Online.
o Google
Panda & Penguin Update.
Expertise in the various disciplines of Marketing Communication
such as advertising, media, direct marketing, below the line & online and
digital advertising, and social media marketing.
Strong effective communicator with excellent writing
skills in English. Arabic skills are a plus but not critical.
Prior
experience in setting up and driving marketing automation.
Ability
to manage multiple projects simultaneously, including defining and implementing
methodologies within defined timelines and budgets.
Expert
in Internet and social media strategy with a demonstrated track record.
First-hand experience in creating and using social media tools.
Expertise
working in the field of new media from a content perspective, including design,
preferably in a large organisation.
Strong
leadership and interpersonal skills
Excellent
analytical skills, at ease with numbers
Proven
commitment to keeping up to date and the latest communication technologies
Excellent
public speaking skills
Experience
working with cross-functional with multinational teams and external agencies.
Creative
flair with a penchant for good copywriting with
strong proofreading skills.
Must
be a go-getter, results-driven, and possess excellent team management skills.
Ability
to work in a fast-paced environment.
Good
competence in project and stakeholder management with excellent analytical
skills.
Confident,
data-driven.
Hold
a UAE Driving Licence and must have a car.
