JOB TITLE: Marketing Manager
LOCATION: Dubai
JOB TYPE: Full-Time, In-office
WORK HOURS: 10 AM - 6:30 PM Dubai Time
ABOUT THE COMPANY
Glinks International is a KHDA-certified, globally acclaimed education consulting firm with an extensive network of over 170 international partners across more than 17 countries, including Canada, the UK, the USA, Germany, and New Zealand. Our mission is to turn students dreams of studying abroad into reality by meticulously matching aspiring scholars with the right educational institutions aligned with their career aspirations. From initial free consultations to thorough pre-departure briefings, Glinks International guides students every step of the way.
JOB OVERVIEW
This role requires a dynamic individual with strong expertise in various marketing domains, excellent project management skills, and the ability to lead and inspire a team.
JOB RESPONSIBILITIES
- Campaign Implementation: Implement the existing marketing campaign for the 2025 academic intake in line with the company's objectives
- Trend Exploration: Explore emerging marketing trends within the education sector and the broader marketing industry.
- Campaign Management: Manage and oversee all marketing campaigns, including digital, social media, email, and traditional marketing.
- Team Oversight: Oversee an internal team comprising content writers and video producers, ensuring alignment with the company's objectives through successful marketing campaign execution.
- Vendor Management: Manage external vendors, including design, paid advertising, SEO, PR teams, and other relevant vendors.
- Onboard new marketing personnel.
- Social Media Management: Manage social media platforms, including optimization.
- University Communication: Communicate with universities for marketing material approval, logos, collaborations (podcasts, webinars, etc.) and anything else that is required
- Email Marketing: To plan, execute, and oversee email marketing campaign to achieve the company's strategic goals and drive engagement
- Regional Marketing: Understand and execute marketing requirements for Glinks branches across the GCC region.
- Event Campaigns: Create campaign material and strategy for the two big fairs of the year, prepared 4-6 months in advance to ensure quality lead registration
- Project Management: To design, execute, and manage the Glinks marketing project on Asana (in accordance with the business objective driven marketing funnel)
- Webinar Strategies: Develop and execute webinar strategies for nurturing leads.
- Content Checks: Ensure content across digital and non-digital platforms is in alignment with the Glinks Branding, in tandem with the content writer.
- Paid Campaigns: Create and execute paid campaign materials.
- Budget Management: Manage the marketing budget and ensure all marketing activities are cost-effective.
- Audience Engagement: Engage with viewers through comments, live sessions, and other interactive features to build a loyal community.
REQUIREMENTS
- Bachelor's degree in marketing, Business, or a related field.
- Proven experience as a Marketing Manager or similar role.
- Strong understanding of digital marketing and social media platforms.
- Excellent communication and leadership skills.
- Ability to analyze data and make data-driven decisions.
- Creative thinking and problem-solving abilities.
- Experience with marketing tools and software (e.g., Google Analytics, CRM systems, Hubspot, Buffer, Metricool).
- Proficient in English - both written and verbal
- Experience with Project Management tools: Asana
BENEFITS
- Competitive salary
- Paid time off and holidays.
- Opportunities for professional development and growth.
- A collaborative and supportive work environment.
- Company visa and medical insurance will be provided
HOW TO APPLY
Interested candidates should submit their resume through this application.
