About KASO
KASO is a tech powerhouse that is revolutionising the F&B industry as we speak. Through our digital platform, we're reshaping food procurement and turning restaurant supply chain challenges into victories. Over 5000 restaurants and suppliers have transformed their business with KASO, and were just getting started!
We're not just pushing boundaries, we're creating new standards in the industry. Join us at KASO, where we're not just tech-savvy, we're culinary innovators that are creating the future today.
At KASO, stepping into the shoes of a Marketing Manager means you're diving into the heart of the F&B industry's tech revolution in the UAE and KSA. Your creativity and strategy will not just be welcomedthey'll shape the future of our industry. It's a chance to grow, learn, and lead in a space where innovation drives us forward. Get ready to push boundaries, build connections, and make a real difference with a team that's redefining the game.
Our Culture Code
KASO is where determination meets tech innovation. As a hardworking and diverse tech squad, we never settle for less - constantly striving, redefining, and reshaping the F&B landscape. At KASO, teamwork isn't just a buzzword, it's our core. We believe that collective strength drives innovation and our partners success stokes our ambition.
About the role
- Lead the development and execution of multi-channel marketing campaigns across various channels (e.g., digital marketing, social media, content marketing, email marketing, exhibitions, PR, etc).
- Develop and implement comprehensive marketing plans aligned with the overall business objectives for UAE and KSA.
- Drive the development and execution of a strategic marketing plan that aligns with the company's overall vision and mission.
- Create content for press releases, articles, speaking opportunities, and keynote presentations.
- Leverage existing media relationships and build new relationships with media publications and industry media.
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis (speaking opportunities, events, podcasts, etc.)
- Collaborate with the Commercial team to identify new opportunities for growth.
- Manage campaign budgets and track key performance indicators (KPIs) to measure success and optimise performance.
- Analyse data and insights to continually improve campaign effectiveness with tools such as Google Analytics.
- Collaborate with the Product team to align the UX/UI of our platform with brand voice and look & feel.
- Lead, motivate, and mentor a team of marketing and design professionals, fostering a collaborative and high-performing team environment.
- Delegate tasks effectively, provide ongoing feedback and coaching, and ensure team members are equipped with the resources and skills they need to succeed.
- Manage the company's brand strategy, ensuring consistent messaging and positive brand perception across all channels.
- Oversee the creation of high-quality marketing materials, including website content, social media posts, blog articles, and other marketing collateral.
- Manage and maintain the company's website and social media presence.
- Collaborate cross-functionally to brainstorm and optimize new and existing campaigns.
Your Role in the Transformation
- 5+ years of experience in B2B marketing, preferably within the technology or food & beverage industry.
- Proven track record of developing and executing successful marketing campaigns that drive results.
- Experience in PR and external communications.
- Strong understanding of digital marketing channels and best practices (e.g., SEO, SEM, social media marketing, content marketing).
- Excellent communication, interpersonal, and leadership skills.
- Ability to work independently and as part of a team, prioritising tasks effectively and meeting deadlines.
- Data-driven approach to decision-making with the ability to analyse and interpret marketing data.
- Passionate about the F&B Tech industry and the company's mission.
What you Bring to the Table
We are looking for individuals who aren't afraid to shake things up. We value creativity, adaptability, and a customer-first mindset. If you're a self-starter who can turn challenges into opportunities and a desire to be part of a transformative journey, you're just who we're looking for.
