Job Purpose
Plan, execute and coordinate all marketing and branding communications activities for Mapei in the Saudi Region and to manage costs within the approved budget. Create and build strong relationships with all business stakeholders to help ensure the company meets its overall objectives. Be the custodian of the brand within Mapei.
TASKS AND RESPONSIBILITIES
Communications
- Identify and manage relationships with external agencies, publishers, suppliers, media, and marketing services providers in order to introduce and enhance the Mapei image and brand into the regional construction and building industry.
- Develop and maintain relationships and contacts with the members of the Mapei Management team, Mapei SpA Marketing Department as well as key customer groups to provide strategic marketing direction input to ensure the company grows and increases market share and brand awareness in line with sales and marketing objectives.
- Working with our sales, business development and specification teams, identify needs and potential opportunities in which increased sales can be achieved through joint marketing initiatives.
- Responsible for the corporate visual identity within the Region, promoting the Mapei brand to both internal and external customers.
- Responsible for the visual identity including signage and appearance for our factory, offices, company vehicles and assets as well as the POS in the showrooms of our authorized resellers.
- Collate information from the market such as media coverage for Mapei and its competitors and report the same on a regular basis.
Product launches
- Assist with the planning, organizing and managing of training as well as product launches, targeted at internal and external customers.
- Liaise with Mapei Management , Marketing team and Technical Assistance Departments.
Exhibitions & seminars
- Work alongside the Business Development and relevant product manager
- Manage the organizing, planning and execution of conferences, seminars and trade exhibitions.
Events & sponsorship
Work alongside the Business Development organize, plan, and overall manage corporate and public events and sponsorship.
Literature & website
Create and use effective marketing techniques, design, produce and control product literature, newsletter, e-newsletter, Local Realta Mapei magazine and Mapei website focused at increasing Mapei's profile to stakeholders and to the visual guidelines of the Mapei SpA marketing department.
Customer visits
- Work alongside the Mapei Management team assist in organizing, planning and overall management of customer visits both locally and overseas to Mapei HQ and other locations.
- Work alongside the Mapei Management team, Technical Department and person in-charge of training in organizing and optimizing technical training for internal and external attendees to ensure the correct communication and impact is achieved through visual effects, giveaways, literature, etc.
