Marketing Manager

Job Description & Summary

Position Summary
The Tech Marketing Manager will drive brand identity and positioning for PwC's Technology Consulting practice in the Middle East, focusing on Cybersecurity, Digital Trust, and Public Safety. In collaboration with Technology Consulting and M&C teams, this role will produce thought leadership content, support business development, and execute marketing initiatives across key business topics in core tech, ensuring alignment with strategic business objectives.

Primary duties and responsibilities:

• Develop and execute targeted marketing strategies for core tech areas that align with PwC's business objectives.
• Lead multi-channel campaigns (digital, social, events) to enhance brand positioning, ensuring projects are completed on time and within budget.
• Collaborate across teams to deliver cohesive marketing efforts and elevate PwC's market presence.
• Leverage Salesforce and Salesforce Marketing Cloud to track campaigns and client engagement, making data-driven adjustments.
• Use project management tools like Asana to manage workflows for efficient project execution.
• Monitor industry trends and emerging technologies to maintain a competitive edge in marketing strategies.
• Create high-quality content, including thought leadership articles, client stories, and case studies, to position PwC Middle East as a market leader.
• Promote and manage sector-specific events, ensuring alignment with larger campaigns.
• Analyse campaign performance to optimise strategies and support informed decision-making.
• Maintain consistent, impactful brand messaging across all marketing channels.

Knowledge, skills, and abilities
Education

• Bachelor's degree in marketing, communications, or a related field
• Language
• Fluency in spoken and written English, proficiency in Arabic is an advantage
• Overall Experience
• 5-10 years of B2B marketing experience, with a focus on technology

Specific Experience

• Proven track record in a marketing function, with a strong emphasis on delivering results
• Minimum of 2+ years of experience in the Professional Services Industry, ideally within a top-tier Big 4 firm, specialising in PR, Communications, or Marketing
• Industry experience within the Middle East is highly preferred
• Expertise in content marketing and thought leadership
• Proficiency in Salesforce, Salesforce Marketing Cloud, Microsoft tools and Asana.
• Proven experience working with cross-functional teams to deliver coordinated and integrated marketing strategies
• Strong analytical skills with a data-driven approach, enabling informed decision-making based on performance insights
• Knowledge of the latest technologies and trends in Financial Services and Digital Industries
• Excellent communication, project management, and organisational skills

Knowledge and Skills

• In depth knowledge of Marketing and Branding principles
• In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends
• Strong knowledge of new and traditional marketing channels
• In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East
• Commercial awareness
• Knowledge of business planning and budgeting
• Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organisation in diverse forums
• Subject matter expertise in marketing and branding
• Knowledge of monitoring effectiveness of marketing campaigns
• Solid knowledge of corporate reputation and business ethics
• Knowledge in online media, social media Marketing, and developing user friendly digital platforms
• Excellent Marketing research skills and conducting competitive intelligence analysis
• Good project management skills
• Excellent leadership and interpersonal skills
• Significant personal presence, enabling successful interaction directl

Minimum years experience required

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Additional application instructions

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Education

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity + 31 more

Desired Languages

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship

Yes

Government Clearance Required

Yes