We at Tharwah are looking for a proactive and results-driven Marketing Manager to join our team on-site in Riyadh. This role involves leading and managing all marketing efforts for our diverse range of products and services, with a strong focus on both digital and offline channels. The ideal candidate will have extensive experience in marketing, particularly within training programs or consulting services, and will be adept at driving brand awareness and maximizing ROI.
What you will do here:
- Optimize Marketing Channels: Manage and enhance all marketing channels, including call centers, websites, social media platforms, and other digital and offline mediums.
- Engage with Stakeholders: Serve as the public face of the company on social media and during stakeholder interactions, maintaining a strong, positive presence.
- Lead Marketing Team: Inspire and direct a team of marketing professionals, ensuring collaboration and high performance.
- Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies to increase brand awareness and achieve the highest ROI for lead generation and revenue.
- Event Management: Oversee the company's presence in events, both online and face-to-face, to increase brand awareness and attract users to our programs.
- Product Lifecycle Management: Map out the product lifecycle and necessary actions for each product based on its maturity stage.
- Digital & Offline Marketing: Utilize both digital channels and face-to-face interventions to market consulting services and training programs.
What you bring:
- Educational Requirements: Bachelor's degree in marketing, business administration, or a related field is required; a master's degree is preferred.
- Experience: At least 8 years of proven experience in managerial roles within marketing or public relations, ideally from an academy or consulting firm.
- Marketing Knowledge: Deep understanding of marketing principles, strategies, and best practices, with a successful track record of increasing brand awareness and lead generation.
- Analytical Abilities: Exceptional analytical skills to predict challenges and develop effective solutions.
- Digital and Offline Marketing Skills: Proficient in leveraging both digital channels and traditional marketing methods.
- Market Research Proficiency: Skilled in conducting market research, customer surveys, and competitive analysis.
- Communication Skills: Excellent verbal and written communication abilities.
- Budget Management: Strong competence in planning, allocating, and managing marketing budgets for optimal resource utilization.
- Adaptability: Ability to swiftly adapt to evolving market conditions, business priorities, and emerging trends.
- Leadership: Strong leadership qualities to mentor and motivate a marketing team, fostering a collaborative environment.
- Technical Proficiency: Skilled in Microsoft Office and project management software.
- Hands-On Approach: Must exhibit a proactive, hands-on attitude, capable of handling tasks independently and efficiently.
This role is crucial to establishing our company as a leader in the market. If you have a strong background in marketing and a passion for achieving outstanding results, we encourage you to apply.
