Marketing Manager UAE (ride-hailing)

About Yango:

We are a leading international tech company that offers cutting-edge mobility and delivery services through a digital platform across more than 20 countries spanning Africa, Latin America, Europe, and the Middle East. At Yango, we constantly strive to attract and retain top-tier professionals who are passionate about shaping the future of transportation and logistics.

The UAE is a strategic priority for Yango. Right now, we provide Limo taxi services in Dubai for tourists and permanent residents, as well as plan to expand into other Emirates and new market niches. We're seeking an energetic and talented Marketing Manager to oversee marketing activities in the UAE, helping us achieve a leadership position in the ride-hailing market.

About the job:

As the Marketing Manager, you will be responsible for creating and implementing effective marketing strategies. Your duties will include managing all advertising activities such as performance, brand building, direct marketing, events, and below-the-line promotions. Your role will also involve collaboration with different teams, analysis of marketing data, and leading marketing campaigns.

Responsibilities:

- Deliver marketing KPIs such as GMV, MAU, newbies, CAC, ROMI in the market.

- Build effective collaboration with cross-functional teams such as performance, CRM, creative, partnerships, and SMM.

- Develop and execute marketing strategies to achieve marketing & business objectives, drive brand awareness and equity.

- Conduct market research and competitor analysis to identify target audiences and trends.

- Create and launch effective advertising campaigns across all channels, ranging from traditional media and CRM to performance marketing and events.

- Initiate and conduct partnerships to increase brand awareness, as well as achieve other marketing and business objectives.

- Maintain brand consistency and comply with guidelines.

We expect you to have:

- Over 3 years of marketing experience with a proven track record of executing effective marketing campaigns in the UAE.

- Experience in marketing within IT companies, particularly those in the ride-hailing sector, would be a significant advantage.

- Fluency in English is required. Knowledge of Arabic would be a significant advantage.

- Outstanding organizational and project management skills. The ability to adapt to changing priorities and deadlines.

- Deep understanding of marketing principles.

- An analytical mindset that enables data-driven decision-making.

- Excellent written and verbal communication skills