Role Brief: Lead the operational, product management, and B2B strategy aspects of the marketing department to enhance efficiency and effectiveness in our corporate client engagements. This role is responsible for leading strategic marketing operations across our comprehensive service offerings and managing the complete lifecycle of product development from conceptualization to launch. Specific responsibilities related to B2B marketing include:
- Developing and implementing integrated marketing strategies that enhance visibility and engagement across all service areas.
- Developing and implementing product strategies aligned with company objectives and tailored to corporate clients.
- Managing marketing processes, implementing technology solutions, and controlling budgets to support tailored campaigns that address the needs of our diverse client base.
- Collaborating closely with various departments to ensure that marketing initiatives are well-coordinated with operational capabilities.
- Overseeing branding and communication strategies that resonate with B2B audiences, utilizing both online and offline promotions to ensure product success in the market.
- Conducting market research to gauge business customer needs and product positioning in the corporate sector.
- Managing and optimizing marketing processes, implementing marketing technology solutions, and controlling the budget for campaigns targeted at B2B markets.
Qualifications & Skills:
- Bachelor's degree in marketing, business strategy, or a related field.
- 5 - 8 years of experience in marketing operations, preferably in the catering and facilities management industry or similar.
- Strong understanding of B2B marketing and the ability to develop strategies that align with business goals.
- Proven track record in creating and executing effective marketing campaigns.
- Excellent analytical skills, with the capacity to analyze and leverage data from various business units.
- Effective project management skills, able to manage diverse operations with precision.
- Superior communication skills, capable of fostering collaboration across departments such as sales, customer service, and technical services.
- A deep knowledge of the marketing mix tailored to operations and service-based industries.
- A data-driven approach with a keen focus on measuring marketing outcomes.
