Marketing Specialist

Job Title: Marketing Specialist

Job Type: Part-time

Experience: Minimum 5 years

Job Description:

We are seeking a skilled and experienced Marketing Specialist to join our team on a part-time basis. The ideal candidate will have a strong background in managing Google Ads campaigns and SEO strategies to drive traffic and improve our online presence.

Responsibilities:

Develop, implement, and manage Google Ads campaigns

Conduct keyword research and optimize website content for SEO

Monitor and analyze campaign performance metrics to optimize strategies

Collaborate with the content team to ensure SEO best practices are integrated

Stay up-to-date with the latest industry trends and algorithm updates

Provide regular reports on campaign performance and ROI

Requirements:

Minimum of 5 years of experience in digital marketing, specifically in Google Ads and SEO

Proven track record of managing successful Google Ads campaigns

In-depth knowledge of SEO principles and best practices

Strong analytical skills and ability to interpret data to make informed decisions

Excellent communication and teamwork skills

Ability to work independently and manage time effectively