Marketing Specialist

About Us:

DirectFN (aka Mubasher) is a leading Capital Market Industry (CMI) Financial Technology software and Content provider, company (now majority owned by Saudi Tadawul Group / WAMID) specializes in providing brokerage, asset, and custody management solutions, along with market information screens as productized services . Our innovative products, services , and solutions empower both financial institutions and individuals to optimize their operations and enhance client satisfaction.

Job Summary:

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing within the software or financial services industry, with a particular focus on the capital markets. This role involves developing and executing marketing strategies to drive brand awareness, with enhanced new focus of products and company, digital marketing together with internal communications and support sales efforts.

Key Responsibilities:

Develop and implement comprehensive marketing plans and campaigns to promote our software solutions in the capital market industry.

Conduct market research to identify trends, customer needs, and competitive landscape.

Create and manage content for various marketing channels, focusing digital marketing including website, social media, email, and print materials.

Collaborate with the sales team to develop targeted marketing materials and presentations.

Analyze marketing campaign performance and provide insights and recommendations for improvement.

Manage and optimize digital marketing efforts, including SEO, SEM, and PPC campaigns.

Coordinate and participate in industry events, trade shows, and webinars.

Maintain and update the company's internal repository /system with marketing and sales data.

Feedback: Provide feedback to leadership regarding customer needs, market trends, and commercial opportunities.

Qualifications:

Experience: 3+ years of experience in marketing, preferably in the software or financial services industry.

Proven experience with digital marketing tools and platforms.

Attitude : Team player, cordially working with all teams. Ability to work independently and as part of a team.

Knowledge: together with overall marketing , plus will be the understanding of the Capital Market Industry ( brokerage, asset, and custody management ) software.

Skills: Excellent written and verbal communication skills. Proficiency in marketing automation and CRM / Microsoft Office Suite.

Strong analytical skills and attention to detail.

Education: Bachelor's degree in Marketing , Business, or a related field.

What We Offer:

Competitive salary and performance-based incentivization.

Opportunities for professional growth and development.

• A dynamic and collaborative work environment.