We are looking for a professional Marketing Specialist to be joining our team in Dubai. The ideal candidates must be able to provide & discuss creative ideas and concepts with top managements to be implemented in the campaigns in a way that differentiates our marketing efforts from the competition and generate more leads.
Job responsibilities:-
- Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
- Assist with all internal and external marketing campaigns, producing content and creation for marketing projects and initiatives to enhance lead generation
- Manage marketing spend against approved budget and improve lead generation campaigns by measuring results and cost per lead in real time and create weekly & monthly reports to be discussed with management.
- Responsible for meeting campaign deadlines, time management, campaign process and tracking/monitoring of the campaign
- Propose creative content and visual appearance for all PSI social media platforms, and PSI websites and adjust them according to current trends & consumer behavior (i.e.: Facebook Timeline cover, profile pic, photo gallery, Instagram profile, Story, Snapchat, etc.)
- Monitoring PSI Social Media accounts, numbers of leads, cost, conversion rate, etc. And assist social media coordinator to increase relevant projects awareness through engaging, timely and relevant posts and interactions
- Increase in the percentage of new visits to the PSI website through engaging content, blogs, property titles, marketing description, hot deals...etc
- Improve titles, marketing description in PSI websites to expand and run a successful campaign and to enhance project & unit pages
- Knowledge on running 360 marketing campaigns for UAE real estate projects, by providing quality content for the campaign brand awareness of the project to product promotion or advertising, positioning the project differently in the market to increase customer conversions, and generate more qualified leads
- Responsible for entering the Projects in CRM System.
- Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
Qualifications: -
- Bachelor's degree in marketing, communications, or related field
- Prior experience working in B2B marketing services, product marketing, marketing communications, and/or sales enablement
- Proficiency with Microsoft Office and our content management system (CMS)
- Prior experience working in Real Estate industry is preferrable
- Excellent writing and communication skills
