Job Purpose
Organize and execute the creation and publication of all marketing activities and visual aids such as brochures, flyers. Coordinate all approved marketing expenditure and ensure records and documentation is up to date and correct.
Tasks and Responsibilities:
- Implement agreed Marketing plan for Saudi market.
- Support the company at seminars and trade shows.
- Marketing opportunities and ideas generation.
- Event coordination.
- Upload content for website, references and press releases.
- Coordinate with suppliers for promotional material and printing technical documentation .
Communications:
- Develop and maintain relationships and contacts with the members of the commercial department, export department, sales team, product line managers as well as key customer groups to provide a marketing direction input to ensure the company grows and increases profitability in line with sales and marketing objectives.
- Coordinate all branded visual and printed materials, including store signage and appearance for the offices, factory and company vehicles.
- Ensure responding to direct marketing enquiries from either customers or colleagues.
- Where requested, work with external agencies,publishers, suppliers, media and marketing services providers in order to introduce and enhance the Mapei image and brand into the regional construction and building industry.
- Ensure that the visual identity of the Mapei brand within the Region is maintained in accordance with latest corporate guidelines.
- Coordinating with the procurement department for suppliers, LPO's, Marketing orders from Italy, etc.
- Assist in the planning,creation and organizing of literature and visual aids for new and existing product launches, exhibitions, conferences and training; targeted at internal and external customers. Working alongside the Business Development Director, Marketing Communications Manager, other Mapei Management team members as well as Mapei SpA HQ Marketing and Technical Assistance Departments.
- Responsible for the visual identity including signage and appearance for the offices, factory, reseller showrooms, company vehicles and equipment.
- Designing and coordinating with technical department, PLM's and sales manager for the monthly newsletter, then uploading it to the website.
- Coordinating with the finance department for the monthly marketing reconciliation and buying all events tickets online when required .
- Translating invoices, NOC's, etc. from English to Arabic, when required.
Product Launches:
Support in manage new and existing product launches, targeted at internal and external customers.
Exhibitions & Seminars:
Overall management of conferences, seminars and exhibitions for the Saudi market.
