Develop and execute marketing strategies: This involves researching target markets, competitor analysis, and creating marketing plans to achieve specific goals, such as increasing membership sales or brand awareness.
Content creation: Craft compelling marketing materials across various channels, including website content, social media posts, email marketing campaigns, and print materials (e.g., brochures, flyers).
Social media management: Manage the company's social media presence by developing engaging content, running social media ads, and interacting with followers.
Public relations and influencer marketing: Build relationships with media outlets and fitness influencers to generate positive publicity for the company.
Campaign management and analytics: Oversee marketing campaigns from start to finish, track their performance through analytics tools, and make adjustments for optimal results.
Stay up-to-date on fitness trends: Continuously research and understand the latest trends in the fitness industry to inform marketing strategies.
Collaborate with other departments: Work closely with sales, customer service, and other internal teams to ensure a cohesive brand message.
Qualifications
Bachelor's degree in marketing, communications, or a related field (preferred)
Experience in marketing, ideally within the fitness industry
Excellent written and verbal communication skills in both Arabic and English
Strong analytical and problem-solving skills
Creativity and a passion for fitness
Proficiency in social media marketing tools and content management systems
